Success Stories

See how these businesses improved their performance, for free, with Google Analytics.

Brian Gavin Diamonds

Brian Gavin Diamonds sees 60% increase in customer checkout with Enhanced Ecommerce in Google Analytics.

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Air Show Buzz

A switch from Coremetrics to Google Analytics removes measurement blind spots, increases actionable insights, and drives revenue.

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AlfaStrakhovanie

AlfaStrakhovanie doubles transaction rates with Google Analytics and Enhanced Ecommerce.

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Amari

Amari Hotels harnesses the power of Multi-Channel Funnels to enhance the mix of its digital marketing channels to drive a 44% increase in website sales.

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American Cancer Society

Cancer.org donations rise 5.4% with help from Google Analytics.

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Ariat

Ariat uses Advanced Segments to measure the effectiveness of their new merchandising and promotional features, as well as various digital marketing channels.

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Baby SuperMall

Baby SuperMall uses attribution modeling to improve AdWords performance with more targeted ads based on the buying behaviors of their customers.

Big Bang

Big Bang boosts sales by 274% with help from Red Orbit.

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BT Financial

With Conversion Testing, BT Super for Life’s website increases form completions by more than 60%.

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BuildDirect

BuildDirect replaces its existing analytics package with Google Analytics, uncovering insights that lead to a 50% increase in sales.

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Fairmont Raffles Hotels International

Fairmont Hotels uses Campaign Measurement variables in Google Analytics to optimize social media marketing.

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Global Tech LED

Global Tech LED focuses on quality users with remarketing and sees a 100% increase in traffic with a 75% decrease in CPA.

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InsureandGo

After InsureandGo implemented Google Tag Manager, customer insights grew threefold.

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Klarna

Klarna tracks third-party iframe with Universal Analytics’ cookieless approach.

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La Tienda

Online food retailer cuts shopping cart abandon rates with Ecommerce Reporting and Event Tracking, increasing e-commerce sales by 70% in key regions.

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Ligne-en-ligne.com

Ligne-en-ligne.com leverages the features of Google Analytics’ Multi-Channel Reports to maximize marketing budgets and identify growth drivers.

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Marketo

Marketo serves tailored remarketing ads to score 10X higher conversion rate using Google Analytics with Marketo Real Time Personalization

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Mumzworld

Mumzworld reaches 300% ROAS with enhanced ecommerce and data import from Google Analytics.

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New Brunswick Tourism

New Brunswick increases tourism by matching audiences to activities with Campaign Tracking and Event Tracking.

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Nissan Motor Company

Nissan Motor Company uses Google Analytics features such as Ecommerce Reporting and Custom Reports to gain deep insights into users’ product preferences.

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Obama for America 2012

Obama for America utilizes Real-Time Reports, Flow Visualization, and Advanced Segments to democratize rapid, data-driven decision making.

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On The Beach

On the Beach experiences a 25% increase in ROI as well as more sales by using Attribution Modeling and Multi-Channel Funnels.

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PBS

By tailoring features of Google Analytics such as Event Tracking and Conversion Funnel Data, LunaMetrics helps PBS increase both conversions and visits by 30%.

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Posadas

Posadas implements Event Tracking to better understand conversion funnel abandonment and sees conversion rate uplift of up to 88%.

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Puma

PUMA uses Custom Filters, Event Tracking, and Advanced Segments to kick up order rates by 7%.

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Rasmussen College

Rasmussen College integrated Google Analytics Events and Custom Variables with the tuition estimator to capture geographic and programmatic information for prospective students.

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Sellpoints

Sellpoints moves beyond last-click attribution to double performance of non-brand paid search and triple performance of display.

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SFMOMA

SFMOMA chooses Google Analytics and masters the art of metrics through the use of Event Tracking.

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Shoes of Prey

Custom Reports and Intelligence Alerts help Shoes of Prey optimize their content strategy to increase sales.

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SHOP.COM

SHOP.COM switches from Omniture to Google Analytics for better insights, conversions, and value.

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Swissôtel

With insights gained through Advanced Segmentation, Swissôtel AdWords optimization generates vast improvements in per-visit value metrics.

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Technologia & Adviso

Adviso and Technologia use the power of Multi-Channel Funnels to discover the true paths to conversion.

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TopTarif

TopTarif increases conversions by 130% with Google Analytics and Remarketing.

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Trygg-Hansa

Trygg-Hansa uses Content Experiments to drive 15% more visitors into the conversion funnel.

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Twiddy

Vacation firm Twiddy uses Content Experiments to create a sense of urgency amongst its active visitors.

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Watchfinder

Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics.

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WBC

With help from Periscopix, WBC employs Advanced Segments in Google Analytics to boost its e-commerce conversion rate by more than 12%.

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Westwing

Cross-device measurement in Universal Analytics empowers Westwing to understand the purchasing paths of customers.

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Google Analytics for Mobile Apps

Certain Affinity

Game developer Certain Affinity uses the Google Analytics SDK, leveraging Custom Dimensions to provide analytics for retention, virality, and monetization.

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Eltsoft

Eltsoft uses Google Analytics in AdMob to focus their marketing campaigns and assess where to use their resources most effectively.

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TiVo

TiVo improves their mobile app experience by deploying the Google Analytics Mobile SDKs.

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TV App Agency

Google Analytics helps TV App Agency efficiently produce high-quality data for their connected TV clients.

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Google Tag Manager

Airbnb

Airbnb, a community-based marketplace for accommodations, improved vendor data collection and reduced tag implementation time using Google Tag Manager.

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Dafiti

Fashion retailer Dafiti improved operational efficiencies and achieved a 25% boost in site speed using Google Tag Manager.

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GoPro

Camera and digital device company GoPro worked with their agency Analytics Pros to organize and simplify their complex tagging system using Google Tag Manager.

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Jobs2Careers

Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager.

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Magazine Luiza

Thanks to Google Tag Manager, this large retailer increased AdWords ROI by 30%, improved page load time by 8%, and freed up resources to tackle more strategic problems.

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Novartis

Novartis implements Google Analytics and Tag Manager on a Global Scale to improve customer experience.

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Rail Europe

Rail Europe enhanced page load speed by 20%, eliminated inconsistencies and saved effort with Google Tag Manager.

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Smarter Travel Media

Smarter Travel Media used Google Tag Manager to free-up resources and tackle new, high-value marketing tasks.

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