DemographicsTarget (AdWords API Developer's Guide)

DemographicsTarget

Groups demographics information of the target audience. Used in SiteSuggestionService.

When specifying ages or incomes, you specify both a minimum range, and a maximum range. For ages, you might specify minAgeRange of Range18To24, and maxAgeRange of Range45To54. In this case, people of ages 18 to 54 would be targeted.

Fields

childrenTarget
ethnicityTarget
genderTarget
maxAgeRange
maxHouseholdIncomeRange
minAgeRange
minHouseholdIncomeRange

Field name	Field type	Field description
`childrenTarget`	`ChildrenTarget`	Specifies whether to target households with children. Values are: NoPreference HouseholdsWithChildrenOnly HouseholdsWithoutChildrenOnly
`ethnicityTarget`	`EthnicityTarget`	Specifies which ethnicity to target. Values are: NoPreference CaucasianOnly AfricanAmericanOnly AsianOnly HispanicOnly
`genderTarget`	`GenderTarget`	Specifies which gender to target. Values are: NoPreference FemaleOnly MaleOnly
`maxAgeRange`	`AgeRange`	Specifies the maximum age range. Values are: Range0To17 Range18To24 Range25To34 Range35To44 Range45To54 Range55To64 Range65Plus
`maxHouseholdIncomeRange`	`HouseholdIncomeRange`	Specifies the maximum household income range. Values are: Range0To14999 Range15000To24999 Range25000To39999 Range40000To59999 Range60000To74999 Range75000To99999 Range100000PLUS
`minAgeRange`	`AgeRange`	Specifies the minimum age range. Values are: Range0To17 Range18To24 Range25To34 Range35To44 Range45To54 Range55To64 Range65Plus
`minHouseholdIncomeRange`	`HouseholdIncomeRange`	Specifies the minimum household income range. Values are: Range0To14999 Range15000To24999 Range25000To39999 Range40000To59999 Range60000To74999 Range75000To99999 Range100000PLUS