TextAd
Data associated with a text ad. This data is used by
AdService.
Note:
For statically typed languages, such as Java, create an instance of TextAd.
For dynamically typed languages such as Perl and Python,
create an Ad data object. Then either specify the xsi:type attribute as
TextAd or set the adType field to TextAd.
For guidelines about text ads, see
Editorial Guidelines in the AdWords Help Center. Also see
Text Ads FAQ.
Fields
Inherited Fields
| Field name | Field type | Field description |
|---|
adGroupId |
long |
The id of the AdGroup associated with this Ad.
This field is not mutable. |
adType |
AdType |
The concrete type of this ad. Generally, this attribute is
read only, but may be set by scripting languages to indicate a concrete
type.
Values are:
- TextAd
- ImageAd
- LocalBusinessAd
- MobileAd
- CommerceAd
- VideoAd
|
description1 |
string |
The first line of description text in the text ad. Must not exceed
35 characters. |
description2 |
string |
The second line of description text in the text ad. Must not exceed
35 characters. |
destinationUrl |
string |
The destination URL associated with this Ad. May be overridden
on a per-keyword basis by Keyword.destinationUrl.
Must not exceed 1024 characters, or 200 characters for mobile ads.
Must be in the full "http://" URL format. Example: http://www.google.com |
disapproved |
boolean |
Whether this Ad has been disapproved by Google.
Disapproved Ads will not be served.
Ads might be disapproved for a variety of reasons, see the
AdWords Help Center for more information about
disapproved ads. |
displayUrl |
string |
The URL shown in an Ad. Must not exceed 35 characters, or
20 characters for mobile ads. Mobile
ads targeted to Japan must not exceed 10 Japanese characters.
The full "http://" URL format is not required. Example: www.google.com |
exemptionRequest |
string |
(Optional) Specifies a reason for allowing submission of
an Ad or Keyword that violates the ad policies described by
Google's AdWords Editorial Guidelines. Maximum length of the
exemptionRequest string is 300 characters.
If you want to submit an Ad or Keyword that violates an
ad policy, you can specify a string explaining
why you want an exemption to the policy in question.
For example, if the headline of an Ad violates the policy for
excessive punctuation, you might request an exemption such as
"Ad for a board game that teaches correct punctuation."
Specifying an exemptionRequest prevents an operation that adds
a policy-violating Keyword or Ad from throwing an exception, but
does not guarantee that the ad will ultimately be approved.
For more information about Ad Violation policies, see
the
Google AdWords Editorial Guidelines. |
headline |
string |
The headline of a the text ad. Must not exceed 25 characters. |
id |
long |
The numeric ID associated with this Ad.
This is set by the AdService when the ad is created and it is not mutable. |
status |
AdStatus |
The current status of this ad.
Values are:
|
API Reference
