Website
Data associated with a Website criterion. This data is used by
CriterionService.
Note:
For statically typed languages, such as Java, create an instance of Website.
For dynamically typed languages such as Perl and Python,
create a Criterion data object. Then either specify the xsi:type attribute as
Website or set the criterionType field to Website.
Fields
Inherited Fields
| Field name | Field type | Field description |
|---|
adGroupId |
long |
The ID of the ad group associated with this criterion.
This field is not mutable. |
criterionType |
CriterionType |
The concrete type of this criterion. Generally, this attribute is
read only, but may be set by scripting languages to indicate a concrete
type.
Values are:
|
destinationUrl |
string |
The destination URL associated with this criterion. Optional.
If absent, the destination URL associated with the Ad will be
used instead. |
exemptionRequest |
string |
Optional field that specifies a reason for allowing submission of
an ad or criterion that violates the ad policies described by
Google's AdWords Editorial Guidelines. Maximum length of the
exemptionRequest string is 300 characters.
If you want to submit an ad or criterion that violates an
ad policy, you can specify a string explaining
why you want an exemption to the policy in question.
Specifying an exemptionRequest prevents an operation that adds
a policy-violating criterion or ad from throwing an exception,
but does not guarantee that the ad will ultimately be approved.
For more information about Ad Violation policies, see the
Google
AdWords Editorial Guidelines. |
id |
long |
The numeric ID associated with this criterion.
This is set by CriterionService when the criterion is
created and it is not mutable. |
language |
string |
The language for this criterion.
This field is not mutable. |
maxCpc
new in v12 |
long |
The maximum cost-per-click associated with this website criterion.
If zero, the CPC bid associated with the AdGroup is used instead. This is
interpreted as micro-units of the currency associated with the account.
Note: If this field is set, then maxCpm must not be set. |
maxCpm |
long |
The cost-per-mille (thousand impressions) associated with this website
criterion.
If zero, the CPM bid associated with the ad group is used instead. This is
interpreted as micro-units of the currency associated with the account.
The maxCpm has an allowable range of USD $0.25 to $150.00 (inclusive),
or 250000 to 150000000 micro-units.
Note: If this field is set, then maxCpc must not be set. |
negative |
boolean |
Whether the criterion is "negative".
A negative criterion means that the adgroup will not
be triggered by queries that match this criterion. |
paused |
boolean |
The pause status of the criterion |
status |
CriterionStatus |
This criterion's status.
Values are:
- Active -- the criterion is active. This indicates
that the maxCpc is greater than the minCpc, and there is nothing about the
criterion that would prevent it from triggering the ad group.
- InActive -- Applies only to Keyword criterion, not
website. The keyword is inactive. The Keyword criterion is currently
not being used to trigger the ad group. A Keyword becomes inactive,
for example, when the maxCpc is less than the required minCpc.
- Disapproved -- the criterion has been disapproved, most likely
because it violates Google's editorial policy.
This status corresponds to "Disapproved" in the
Google AdWords web-based interface.
- Deleted -- the criterion has been deleted.
This status corresponds to "Deleted" in the
Google AdWords web-based interface.
For more information about the meaning of status values, see
New Keyword States and Quality-Based Minimum Bids. |
url |
string |
The URL of this website criterion. This URL is what triggers the ad group
associated with this criterion.
This is not mutable after being set the first time. |
API Reference
