Ad Performance Report
An Ad performance report lets you view statistics on how specific
types of ad variations are performing. This report lets you see
performance statistics on text ads, image ads and, where available,
mobile ads and local business ads.
Set
DefinedReportJob.selectedReportType
to Creative to generate
an Ad Performance report. The valid aggregation
types for this type of report are listed below.
For general information on creating valid ReportJob
objects, read the Report Rules.
The tables on this page display the following information about each column:
-
Field Value - the value you specify in
selectedColumns to
include this column in your report.
-
* - Column requires MCC account
-
** - Column requires MCC account or conversion tracking enabled
-
Name - the human-readable name of this column. This column's value in the generated report is either a measure or an attribute:
-
Measure - the value is calculated using historical data. For example, CTR is a measure.
-
Attribute - the value is immediately retrievable. For example, Customer Id is an attribute.
-
Response XML - the XML attribute in the generated report that represents this column.
Valid aggregationTypes Values
Choose an aggregationTypes value--a set of one or more aggregation types--to see the corresponding
list of required and optional columns.
Daily
Setting DefinedReportJob.aggregationTypes to
["Daily"] causes the ReportJob object to have the following required and optional columns:
Required Columns
You must specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| CreativeId |
Ad Id (attribute)
|
creativeid |
Optional Columns
You can also specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| AdGroup |
Ad Group (attribute)
|
adgroup |
| AdGroupId |
Ad Group Id (attribute)
|
adgroupid |
| AdGroupStatus |
Ad Group Status (attribute)
|
agStatus |
| AdStatus |
Ad Status (attribute)
|
creativeStatus |
| AdWordsType |
Ad Distribution (attribute)
|
adwordsType |
| AverageConversionValue**
|
Avg Value (measure)
|
avgConvValue |
| AveragePosition |
Avg Position (measure)
|
pos |
| BottomPosition |
Lowest Position Preference (attribute)
|
bottomPosition |
| CPC |
Avg CPC (measure)
|
cpc |
| CPM |
Avg CPM (measure)
|
cpm |
| CTR |
CTR (measure)
|
ctr |
| Campaign |
Campaign (attribute)
|
campaign |
| CampaignId |
Campaign Id (attribute)
|
campaignid |
| CampaignStatus |
Campaign Status (attribute)
|
campStatus |
| Clicks |
Clicks (measure)
|
clicks |
| ConversionCost**
|
Conversion Cost (measure)
|
convCost |
| ConversionRate**
|
Conversion Rate (measure)
|
convRate |
| Conversions**
|
Conversions (measure)
|
conv |
| Cost |
Cost (measure)
|
cost |
| CostPerConverstion**
|
Cost/conversion (measure)
|
costPerConv |
| CostPerTransaction**
|
Cost/transaction (measure)
|
cpt |
| CreativeDestUrl |
Destination URL (attribute)
|
creativeDestUrl |
| CreativeType |
Ad Variation (attribute)
|
creativeType |
| CustomerName*
|
Account (attribute)
|
acctname |
| CustomerTimeZone*
|
Time Zone (attribute)
|
timezone |
| DailyBudget |
Daily Budget (attribute)
|
budget |
| DefaultCount**
|
Other Count (measure)
|
defaultConv |
| DefaultValue**
|
Other Value (measure)
|
defaultConvValue |
| DescriptionLine1 |
Headline (attribute)
|
headline |
| DescriptionLine2 |
Description Line 1 (attribute)
|
desc1 |
| DescriptionLine3 |
Description Line 2 (attribute)
|
desc2 |
| DestinationURL |
Destination URL (attribute)
|
destUrl |
| ExternalCustomerId*
|
Customer Id (attribute)
|
customerid |
| Impressions |
Impressions (measure)
|
imps |
| Keyword |
Keyword (attribute)
|
keyword |
| KeywordId |
Keyword Id (attribute)
|
keywordid |
| KeywordDestUrlDisplay |
Keyword Destination URL (attribute)
|
kwDestUrl |
| KeywordMinCPC |
Keyword Min CPC (attribute)
|
keywordMinCpc |
| KeywordStatus |
Keyword Status (attribute)
|
kwStatus |
| KeywordTypeDisplay |
Keyword Type (attribute)
|
kwType |
| LeadCount**
|
Leads Count (measure)
|
leads |
| LeadValue**
|
Leads Value (measure)
|
leadValue |
| MaxContentCPC |
Content Bid (attribute)
|
maxContentCpc |
| MaximumCPC |
Current Maximum CPC (attribute)
|
maxCpc |
| MaximumCPM |
Current Maximum CPM (attribute)
|
maxCpm |
| PageViewCount**
|
Page View Count (measure)
|
pageviews |
| PageViewValue**
|
Page View Value (measure)
|
pageviewValue |
| PreferredCPC*
|
Current Preferred CPC (attribute)
|
preferredCpc |
| PreferredCPM*
|
Current Preferred CPM (attribute)
|
preferredCpm |
| Preview |
Ad Preview (attribute)
|
preview |
| SalesCount**
|
Sales Count (measure)
|
purchases |
| SalesValue**
|
Sales Value (measure)
|
purchaseValue |
| SignupCount**
|
Sign-up Count (measure)
|
signups |
| SignupValue**
|
Sign-up Value (measure)
|
signupValue |
| TopPosition |
Highest Position Preference (attribute)
|
topPosition |
| TotalConversionValue**
|
Total Value (measure)
|
convValue |
| Transactions**
|
Transactions (measure)
|
transactions |
| ValuePerClick**
|
Value/click (measure)
|
convVpc |
| ValuePerCost**
|
Value/cost (measure)
|
valueCostRatio |
| VisibleUrl |
Display URL (attribute)
|
creativeVisUrl |
Day of Week
Setting DefinedReportJob.aggregationTypes to
["DayOfWeek"] causes the ReportJob object to have the following required and optional columns:
Required Columns
You must specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| CreativeId |
Ad Id (attribute)
|
creativeid |
Optional Columns
You can also specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| AdGroup |
Ad Group (attribute)
|
adgroup |
| AdGroupId |
Ad Group Id (attribute)
|
adgroupid |
| AdGroupStatus |
Ad Group Status (attribute)
|
agStatus |
| AdStatus |
Ad Status (attribute)
|
creativeStatus |
| AdWordsType |
Ad Distribution (attribute)
|
adwordsType |
| AverageConversionValue**
|
Avg Value (measure)
|
avgConvValue |
| AveragePosition |
Avg Position (measure)
|
pos |
| BottomPosition |
Lowest Position Preference (attribute)
|
bottomPosition |
| CPC |
Avg CPC (measure)
|
cpc |
| CPM |
Avg CPM (measure)
|
cpm |
| CTR |
CTR (measure)
|
ctr |
| Campaign |
Campaign (attribute)
|
campaign |
| CampaignId |
Campaign Id (attribute)
|
campaignid |
| CampaignStatus |
Campaign Status (attribute)
|
campStatus |
| Clicks |
Clicks (measure)
|
clicks |
| ConversionCost**
|
Conversion Cost (measure)
|
convCost |
| ConversionRate**
|
Conversion Rate (measure)
|
convRate |
| Conversions**
|
Conversions (measure)
|
conv |
| Cost |
Cost (measure)
|
cost |
| CostPerConverstion**
|
Cost/conversion (measure)
|
costPerConv |
| CostPerTransaction**
|
Cost/transaction (measure)
|
cpt |
| CreativeDestUrl |
Destination URL (attribute)
|
creativeDestUrl |
| CreativeType |
Ad Variation (attribute)
|
creativeType |
| CustomerName*
|
Account (attribute)
|
acctname |
| CustomerTimeZone*
|
Time Zone (attribute)
|
timezone |
| DailyBudget |
Daily Budget (attribute)
|
budget |
| DefaultCount**
|
Other Count (measure)
|
defaultConv |
| DefaultValue**
|
Other Value (measure)
|
defaultConvValue |
| DescriptionLine1 |
Headline (attribute)
|
headline |
| DescriptionLine2 |
Description Line 1 (attribute)
|
desc1 |
| DescriptionLine3 |
Description Line 2 (attribute)
|
desc2 |
| DestinationURL |
Destination URL (attribute)
|
destUrl |
| ExternalCustomerId*
|
Customer Id (attribute)
|
customerid |
| Impressions |
Impressions (measure)
|
imps |
| Keyword |
Keyword (attribute)
|
keyword |
| KeywordId |
Keyword Id (attribute)
|
keywordid |
| KeywordDestUrlDisplay |
Keyword Destination URL (attribute)
|
kwDestUrl |
| KeywordMinCPC |
Keyword Min CPC (attribute)
|
keywordMinCpc |
| KeywordStatus |
Keyword Status (attribute)
|
kwStatus |
| KeywordTypeDisplay |
Keyword Type (attribute)
|
kwType |
| LeadCount**
|
Leads Count (measure)
|
leads |
| LeadValue**
|
Leads Value (measure)
|
leadValue |
| MaxContentCPC |
Content Bid (attribute)
|
maxContentCpc |
| MaximumCPC |
Current Maximum CPC (attribute)
|
maxCpc |
| MaximumCPM |
Current Maximum CPM (attribute)
|
maxCpm |
| PageViewCount**
|
Page View Count (measure)
|
pageviews |
| PageViewValue**
|
Page View Value (measure)
|
pageviewValue |
| PreferredCPC*
|
Current Preferred CPC (attribute)
|
preferredCpc |
| PreferredCPM*
|
Current Preferred CPM (attribute)
|
preferredCpm |
| Preview |
Ad Preview (attribute)
|
preview |
| SalesCount**
|
Sales Count (measure)
|
purchases |
| SalesValue**
|
Sales Value (measure)
|
purchaseValue |
| SignupCount**
|
Sign-up Count (measure)
|
signups |
| SignupValue**
|
Sign-up Value (measure)
|
signupValue |
| TopPosition |
Highest Position Preference (attribute)
|
topPosition |
| TotalConversionValue**
|
Total Value (measure)
|
convValue |
| Transactions**
|
Transactions (measure)
|
transactions |
| ValuePerClick**
|
Value/click (measure)
|
convVpc |
| ValuePerCost**
|
Value/cost (measure)
|
valueCostRatio |
| VisibleUrl |
Display URL (attribute)
|
creativeVisUrl |
Monthly
Setting DefinedReportJob.aggregationTypes to
["Monthly"] causes the ReportJob object to have the following required and optional columns:
Required Columns
You must specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| CreativeId |
Ad Id (attribute)
|
creativeid |
Optional Columns
You can also specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| AdGroup |
Ad Group (attribute)
|
adgroup |
| AdGroupId |
Ad Group Id (attribute)
|
adgroupid |
| AdGroupStatus |
Ad Group Status (attribute)
|
agStatus |
| AdStatus |
Ad Status (attribute)
|
creativeStatus |
| AdWordsType |
Ad Distribution (attribute)
|
adwordsType |
| AverageConversionValue**
|
Avg Value (measure)
|
avgConvValue |
| AveragePosition |
Avg Position (measure)
|
pos |
| BottomPosition |
Lowest Position Preference (attribute)
|
bottomPosition |
| CPC |
Avg CPC (measure)
|
cpc |
| CPM |
Avg CPM (measure)
|
cpm |
| CTR |
CTR (measure)
|
ctr |
| Campaign |
Campaign (attribute)
|
campaign |
| CampaignId |
Campaign Id (attribute)
|
campaignid |
| CampaignStatus |
Campaign Status (attribute)
|
campStatus |
| Clicks |
Clicks (measure)
|
clicks |
| ConversionCost**
|
Conversion Cost (measure)
|
convCost |
| ConversionRate**
|
Conversion Rate (measure)
|
convRate |
| Conversions**
|
Conversions (measure)
|
conv |
| Cost |
Cost (measure)
|
cost |
| CostPerConverstion**
|
Cost/conversion (measure)
|
costPerConv |
| CostPerTransaction**
|
Cost/transaction (measure)
|
cpt |
| CreativeDestUrl |
Destination URL (attribute)
|
creativeDestUrl |
| CreativeType |
Ad Variation (attribute)
|
creativeType |
| CustomerName*
|
Account (attribute)
|
acctname |
| CustomerTimeZone*
|
Time Zone (attribute)
|
timezone |
| DailyBudget |
Daily Budget (attribute)
|
budget |
| DefaultCount**
|
Other Count (measure)
|
defaultConv |
| DefaultValue**
|
Other Value (measure)
|
defaultConvValue |
| DescriptionLine1 |
Headline (attribute)
|
headline |
| DescriptionLine2 |
Description Line 1 (attribute)
|
desc1 |
| DescriptionLine3 |
Description Line 2 (attribute)
|
desc2 |
| DestinationURL |
Destination URL (attribute)
|
destUrl |
| ExternalCustomerId*
|
Customer Id (attribute)
|
customerid |
| Impressions |
Impressions (measure)
|
imps |
| Keyword |
Keyword (attribute)
|
keyword |
| KeywordId |
Keyword Id (attribute)
|
keywordid |
| KeywordDestUrlDisplay |
Keyword Destination URL (attribute)
|
kwDestUrl |
| KeywordMinCPC |
Keyword Min CPC (attribute)
|
keywordMinCpc |
| KeywordStatus |
Keyword Status (attribute)
|
kwStatus |
| KeywordTypeDisplay |
Keyword Type (attribute)
|
kwType |
| LeadCount**
|
Leads Count (measure)
|
leads |
| LeadValue**
|
Leads Value (measure)
|
leadValue |
| MaxContentCPC |
Content Bid (attribute)
|
maxContentCpc |
| MaximumCPC |
Current Maximum CPC (attribute)
|
maxCpc |
| MaximumCPM |
Current Maximum CPM (attribute)
|
maxCpm |
| PageViewCount**
|
Page View Count (measure)
|
pageviews |
| PageViewValue**
|
Page View Value (measure)
|
pageviewValue |
| PreferredCPC*
|
Current Preferred CPC (attribute)
|
preferredCpc |
| PreferredCPM*
|
Current Preferred CPM (attribute)
|
preferredCpm |
| Preview |
Ad Preview (attribute)
|
preview |
| SalesCount**
|
Sales Count (measure)
|
purchases |
| SalesValue**
|
Sales Value (measure)
|
purchaseValue |
| SignupCount**
|
Sign-up Count (measure)
|
signups |
| SignupValue**
|
Sign-up Value (measure)
|
signupValue |
| TopPosition |
Highest Position Preference (attribute)
|
topPosition |
| TotalConversionValue**
|
Total Value (measure)
|
convValue |
| Transactions**
|
Transactions (measure)
|
transactions |
| ValuePerClick**
|
Value/click (measure)
|
convVpc |
| ValuePerCost**
|
Value/cost (measure)
|
valueCostRatio |
| VisibleUrl |
Display URL (attribute)
|
creativeVisUrl |
Quarterly
Setting DefinedReportJob.aggregationTypes to
["Quarterly"] causes the ReportJob object to have the following required and optional columns:
Required Columns
You must specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| CreativeId |
Ad Id (attribute)
|
creativeid |
Optional Columns
You can also specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| AdGroup |
Ad Group (attribute)
|
adgroup |
| AdGroupId |
Ad Group Id (attribute)
|
adgroupid |
| AdGroupStatus |
Ad Group Status (attribute)
|
agStatus |
| AdStatus |
Ad Status (attribute)
|
creativeStatus |
| AdWordsType |
Ad Distribution (attribute)
|
adwordsType |
| AverageConversionValue**
|
Avg Value (measure)
|
avgConvValue |
| AveragePosition |
Avg Position (measure)
|
pos |
| BottomPosition |
Lowest Position Preference (attribute)
|
bottomPosition |
| CPC |
Avg CPC (measure)
|
cpc |
| CPM |
Avg CPM (measure)
|
cpm |
| CTR |
CTR (measure)
|
ctr |
| Campaign |
Campaign (attribute)
|
campaign |
| CampaignId |
Campaign Id (attribute)
|
campaignid |
| CampaignStatus |
Campaign Status (attribute)
|
campStatus |
| Clicks |
Clicks (measure)
|
clicks |
| ConversionCost**
|
Conversion Cost (measure)
|
convCost |
| ConversionRate**
|
Conversion Rate (measure)
|
convRate |
| Conversions**
|
Conversions (measure)
|
conv |
| Cost |
Cost (measure)
|
cost |
| CostPerConverstion**
|
Cost/conversion (measure)
|
costPerConv |
| CostPerTransaction**
|
Cost/transaction (measure)
|
cpt |
| CreativeDestUrl |
Destination URL (attribute)
|
creativeDestUrl |
| CreativeType |
Ad Variation (attribute)
|
creativeType |
| CustomerName*
|
Account (attribute)
|
acctname |
| CustomerTimeZone*
|
Time Zone (attribute)
|
timezone |
| DailyBudget |
Daily Budget (attribute)
|
budget |
| DefaultCount**
|
Other Count (measure)
|
defaultConv |
| DefaultValue**
|
Other Value (measure)
|
defaultConvValue |
| DescriptionLine1 |
Headline (attribute)
|
headline |
| DescriptionLine2 |
Description Line 1 (attribute)
|
desc1 |
| DescriptionLine3 |
Description Line 2 (attribute)
|
desc2 |
| DestinationURL |
Destination URL (attribute)
|
destUrl |
| ExternalCustomerId*
|
Customer Id (attribute)
|
customerid |
| Impressions |
Impressions (measure)
|
imps |
| Keyword |
Keyword (attribute)
|
keyword |
| KeywordId |
Keyword Id (attribute)
|
keywordid |
| KeywordDestUrlDisplay |
Keyword Destination URL (attribute)
|
kwDestUrl |
| KeywordMinCPC |
Keyword Min CPC (attribute)
|
keywordMinCpc |
| KeywordStatus |
Keyword Status (attribute)
|
kwStatus |
| KeywordTypeDisplay |
Keyword Type (attribute)
|
kwType |
| LeadCount**
|
Leads Count (measure)
|
leads |
| LeadValue**
|
Leads Value (measure)
|
leadValue |
| MaxContentCPC |
Content Bid (attribute)
|
maxContentCpc |
| MaximumCPC |
Current Maximum CPC (attribute)
|
maxCpc |
| MaximumCPM |
Current Maximum CPM (attribute)
|
maxCpm |
| PageViewCount**
|
Page View Count (measure)
|
pageviews |
| PageViewValue**
|
Page View Value (measure)
|
pageviewValue |
| PreferredCPC*
|
Current Preferred CPC (attribute)
|
preferredCpc |
| PreferredCPM*
|
Current Preferred CPM (attribute)
|
preferredCpm |
| Preview |
Ad Preview (attribute)
|
preview |
| SalesCount**
|
Sales Count (measure)
|
purchases |
| SalesValue**
|
Sales Value (measure)
|
purchaseValue |
| SignupCount**
|
Sign-up Count (measure)
|
signups |
| SignupValue**
|
Sign-up Value (measure)
|
signupValue |
| TopPosition |
Highest Position Preference (attribute)
|
topPosition |
| TotalConversionValue**
|
Total Value (measure)
|
convValue |
| Transactions**
|
Transactions (measure)
|
transactions |
| ValuePerClick**
|
Value/click (measure)
|
convVpc |
| ValuePerCost**
|
Value/cost (measure)
|
valueCostRatio |
| VisibleUrl |
Display URL (attribute)
|
creativeVisUrl |
Summary
Setting DefinedReportJob.aggregationTypes to
["Summary"] causes the ReportJob object to have the following required and optional columns:
Required Columns
You must specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| CreativeId |
Ad Id (attribute)
|
creativeid |
Optional Columns
You can also specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| AdGroup |
Ad Group (attribute)
|
adgroup |
| AdGroupId |
Ad Group Id (attribute)
|
adgroupid |
| AdGroupStatus |
Ad Group Status (attribute)
|
agStatus |
| AdStatus |
Ad Status (attribute)
|
creativeStatus |
| AdWordsType |
Ad Distribution (attribute)
|
adwordsType |
| AverageConversionValue**
|
Avg Value (measure)
|
avgConvValue |
| AveragePosition |
Avg Position (measure)
|
pos |
| BottomPosition |
Lowest Position Preference (attribute)
|
bottomPosition |
| CPC |
Avg CPC (measure)
|
cpc |
| CPM |
Avg CPM (measure)
|
cpm |
| CTR |
CTR (measure)
|
ctr |
| Campaign |
Campaign (attribute)
|
campaign |
| CampaignId |
Campaign Id (attribute)
|
campaignid |
| CampaignStatus |
Campaign Status (attribute)
|
campStatus |
| Clicks |
Clicks (measure)
|
clicks |
| ConversionCost**
|
Conversion Cost (measure)
|
convCost |
| ConversionRate**
|
Conversion Rate (measure)
|
convRate |
| Conversions**
|
Conversions (measure)
|
conv |
| Cost |
Cost (measure)
|
cost |
| CostPerConverstion**
|
Cost/conversion (measure)
|
costPerConv |
| CostPerTransaction**
|
Cost/transaction (measure)
|
cpt |
| CreativeDestUrl |
Destination URL (attribute)
|
creativeDestUrl |
| CreativeType |
Ad Variation (attribute)
|
creativeType |
| CustomerName*
|
Account (attribute)
|
acctname |
| CustomerTimeZone*
|
Time Zone (attribute)
|
timezone |
| DailyBudget |
Daily Budget (attribute)
|
budget |
| DefaultCount**
|
Other Count (measure)
|
defaultConv |
| DefaultValue**
|
Other Value (measure)
|
defaultConvValue |
| DescriptionLine1 |
Headline (attribute)
|
headline |
| DescriptionLine2 |
Description Line 1 (attribute)
|
desc1 |
| DescriptionLine3 |
Description Line 2 (attribute)
|
desc2 |
| DestinationURL |
Destination URL (attribute)
|
destUrl |
| ExternalCustomerId*
|
Customer Id (attribute)
|
customerid |
| Impressions |
Impressions (measure)
|
imps |
| Keyword |
Keyword (attribute)
|
keyword |
| KeywordId |
Keyword Id (attribute)
|
keywordid |
| KeywordDestUrlDisplay |
Keyword Destination URL (attribute)
|
kwDestUrl |
| KeywordMinCPC |
Keyword Min CPC (attribute)
|
keywordMinCpc |
| KeywordStatus |
Keyword Status (attribute)
|
kwStatus |
| KeywordTypeDisplay |
Keyword Type (attribute)
|
kwType |
| LeadCount**
|
Leads Count (measure)
|
leads |
| LeadValue**
|
Leads Value (measure)
|
leadValue |
| MaxContentCPC |
Content Bid (attribute)
|
maxContentCpc |
| MaximumCPC |
Current Maximum CPC (attribute)
|
maxCpc |
| MaximumCPM |
Current Maximum CPM (attribute)
|
maxCpm |
| PageViewCount**
|
Page View Count (measure)
|
pageviews |
| PageViewValue**
|
Page View Value (measure)
|
pageviewValue |
| PreferredCPC*
|
Current Preferred CPC (attribute)
|
preferredCpc |
| PreferredCPM*
|
Current Preferred CPM (attribute)
|
preferredCpm |
| Preview |
Ad Preview (attribute)
|
preview |
| SalesCount**
|
Sales Count (measure)
|
purchases |
| SalesValue**
|
Sales Value (measure)
|
purchaseValue |
| SignupCount**
|
Sign-up Count (measure)
|
signups |
| SignupValue**
|
Sign-up Value (measure)
|
signupValue |
| TopPosition |
Highest Position Preference (attribute)
|
topPosition |
| TotalConversionValue**
|
Total Value (measure)
|
convValue |
| Transactions**
|
Transactions (measure)
|
transactions |
| ValuePerClick**
|
Value/click (measure)
|
convVpc |
| ValuePerCost**
|
Value/cost (measure)
|
valueCostRatio |
| VisibleUrl |
Display URL (attribute)
|
creativeVisUrl |
Weekly
Setting DefinedReportJob.aggregationTypes to
["Weekly"] causes the ReportJob object to have the following required and optional columns:
Required Columns
You must specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| CreativeId |
Ad Id (attribute)
|
creativeid |
Optional Columns
You can also specify these values in DefinedReportJob.selectedColumns:
| Field Value |
Name |
Response XML |
| AdGroup |
Ad Group (attribute)
|
adgroup |
| AdGroupId |
Ad Group Id (attribute)
|
adgroupid |
| AdGroupStatus |
Ad Group Status (attribute)
|
agStatus |
| AdStatus |
Ad Status (attribute)
|
creativeStatus |
| AdWordsType |
Ad Distribution (attribute)
|
adwordsType |
| AverageConversionValue**
|
Avg Value (measure)
|
avgConvValue |
| AveragePosition |
Avg Position (measure)
|
pos |
| BottomPosition |
Lowest Position Preference (attribute)
|
bottomPosition |
| CPC |
Avg CPC (measure)
|
cpc |
| CPM |
Avg CPM (measure)
|
cpm |
| CTR |
CTR (measure)
|
ctr |
| Campaign |
Campaign (attribute)
|
campaign |
| CampaignId |
Campaign Id (attribute)
|
campaignid |
| CampaignStatus |
Campaign Status (attribute)
|
campStatus |
| Clicks |
Clicks (measure)
|
clicks |
| ConversionCost**
|
Conversion Cost (measure)
|
convCost |
| ConversionRate**
|
Conversion Rate (measure)
|
convRate |
| Conversions**
|
Conversions (measure)
|
conv |
| Cost |
Cost (measure)
|
cost |
| CostPerConverstion**
|
Cost/conversion (measure)
|
costPerConv |
| CostPerTransaction**
|
Cost/transaction (measure)
|
cpt |
| CreativeDestUrl |
Destination URL (attribute)
|
creativeDestUrl |
| CreativeType |
Ad Variation (attribute)
|
creativeType |
| CustomerName*
|
Account (attribute)
|
acctname |
| CustomerTimeZone*
|
Time Zone (attribute)
|
timezone |
| DailyBudget |
Daily Budget (attribute)
|
budget |
| DefaultCount**
|
Other Count (measure)
|
defaultConv |
| DefaultValue**
|
Other Value (measure)
|
defaultConvValue |
| DescriptionLine1 |
API Reference
