With the AdWords API, you now have many more development and integration opportunities - from simply pulling reports automatically to creating complex applications that integrate with existing databases and enterprise systems. Depending on your programming talents and advertising needs, the possibilities are practically limitless. You'll find just a few below.

Integration & New Interfaces
The AdWords API provides advertisers and third parties with the ability to create new ways to control their large keyword lists and/or client accounts. By building new integration systems, developers can more efficiently manage their AdWords accounts, keywords, ads, bids, and more.

Example 1:
Inventory control situation: A large sporting goods store sells hundreds of different types of shoes. According to its inventory management system, soccer cleats are in high demand and are highly profitable. But the shoes' popularity is short-lived, and the company doesn't act soon enough to boost sales by raising its bids on related AdWords keywords. Therefore, the company has an overstock of soccer cleats.

Solution: With the AdWords API, online stores can integrate their existing inventory systems with their Google AdWords campaigns. By building custom functionality to adjust Google AdWords keywords to reflect the products currently in stock and to raise the keyword bids on those products with greater margins, retailers can more accurately optimize for profitability.

Example 2:
Customer service situation: An online marketing agency manages multiple niche-focused accounts within the high-end travel industry. Unfortunately, the agency has no customized way to separate these accounts in order to provide greater service levels and account optimization based on the market's needs.

Solution: With AdWords API, developers can create new ways to analyze their clients' data. For example, by building an interface based on just the needs of the high-end travel industry, developers can segment clients, sort campaigns by start and end dates, review custom reports, and maximize clients' keyword bids during seasonal demand peaks.

Invention & Innovation
The AdWords API gives developers the ability to turn inventive ideas into workable solutions. This is your chance to create all the features, tools, and applications that you think AdWords has always needed.

• Will you create new ways of slicing your data by product line or time of day?
• Will you invent new ways to look at bidding and ROI optimization?
• Will you make tools that simplify the management of large accounts?

We welcome your efforts and look forward to seeing your creativity in action!