Where are the independent voices with power promoting standards and privacy that have impact at large companies who own our data?
The last week's events, mostly centering around Facebook's announcements with F8, their expansion of user profile data being accessed by partner sites, in an auto opt-in model, raised a lot of eyebrows. The company's 500 million person user base is only somewhat aware of the changes, and what they really mean. It's extremely likely that the overwhelming majority of users have no idea that anything has changed, and will continue using the site as they had before.
In the ensuing days, you have seen some high profile people, many of them from Google, suggest they were going to delete their Facebook profiles, and opt out of the network. That, in turn, made news, and was set up, of course as a company vs company battle of Silicon Valley titans.
For the sake of discussion, assuming that high levels of concern are warranted, this stand by Google employees (high, medium and low) is not going unnoticed, but it is immediately suspect. Even if their intentions are true, it just looks like sour grapes. On the heels of the company having its own high-profile battles on what is right and what is wrong (See China or the Buzz launch for example), it is hard to look at both issues and claim one company is 100% clean and the other is not.
Thus, their stand, however well-intended or not, looks more like an escalation of battle than it looks like them looking out for your own interests.
What is missing, in my opinion, are high-profile independent voices who can analyze the changes made by companies who have access to our data. Some of the most respected people in this game, such as Joseph Smarr, Chris Messina, Monica Keller and David Recordon, are now at the very companies in question. Their blog posts, no matter how nuanced and sourced, are seen as biased. Chris, specifically, while no doubt wanting to do the best for the Web overall, has lost his position of neutrality, and there is no getting it back.
Meanwhile, unfortunately, some of the louder independent voices we have left often sound cantankerous and spiteful. No wonder the big guys haven't hired them! :)
So what can we do? If Facebook has done something wrong, or if they are on a path to doing something wrong, how should we expect people to respond? And if Google crosses us in the future, then what can we do? I am really hoping the solution is not government intervention. We need to trust the people who are making the decisions out there that impact us, and we need to know that we are being taken care of as consumers and users.
For those of you Googlers who are holding your heads higher because you opted out of Facebook and let the world know, consider that a hollow victory. It is tainted, and the more you talk about what you've done, the more it cements your position, because you cannot separate your personal ID from your business role. For those of you who like Facebook and Twitter and others who have made tough decisions, it's time to go beyond pointing fingers and choosing who's right and wrong. It's about getting everyone's trust back again and finding a way to have open debate without this becoming the latest edition of the Hatfields vs. the McCoys.