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Google Commerce Search 2.0: Delivering Search Innovations to Retailers and Shoppers
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How Discount Office Items Increased Revenue 6%
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Search: Adding Real ROI to eCommerce
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Peering 'Under the Hood' of Google Commerce Search: A Technical Webinar
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Features

With Google Commerce Search, you can power your online retail experience with fast, trusted Google search technology. Key features include:

Google-quality search for your site

Like on Google.com, automatic spellcheck, stemming, and advanced synonym options mean shoppers will find what they're looking for, fast. Google speed, search quality, and query autocompletion help users find the most relevant product match.

Scalability

As a hosted solution, Google Commerce Search will insure that increased seasonal query volume won't erode the quality of your product search experience, so you can spend less time and money on capacity planning around these peaks.

Merchandising Dashboard

With the new merchandising dashboard, retailers can effortlessly customize the ranking of search results, filtering options, and promotions. With simple facet rules, control exactly how the left-hand navigation panel appears. Automatically generate groupings based on the user's query and matching items, or specify exactly which attribute groups - such as category, brand and price - are shown to the user and in what order they appear.

Easy to manage product promotions give marketers and site administrators complete control with guaranteed top search result promotions or a targeted boost for specific products, vendors, or product categories within search results. No coding is required, and a simple dashboard allows you to set start and end dates for each rule.

Customization Options

Multiple refinements allow you to adjust the look and feel of search results and the search bar itself to match your existing site.

You can customize search results further, and integrate results into other applications, by using the XML API. The XML API enables you to access the raw search results for your query in XML format, including the URL and description text.

Simple deployment and maintenance 

Google Commerce Search is a hosted platform, which means that your company will be able to leverage innovations and advancements as soon as they are developed, with no administrative overhead. Deployment is fast and easy, and you'll have access to Google Commerce Search support experts for specialized assistance with set-up, customization, and analysis.

Advanced Reporting and Analytics  

View custom reports including result sets, top queries, product promotion clicks, special feature usage and more. Use integrated Google Analytics to understand how visitors are using your online store, and improve the effectiveness of your search results.

Learn more by downloading the datasheet.

How it Works

Once you've signed up for Google Commerce Search, your site administrator will follow these simple steps.

Step 1: Submit your product data to the Google Merchant Center and Google Product Search. Visit www.google.com/merchants to upload your items via data feeds, direct uploads, or use our API.

Step 2: Customize the look and feel of your on-site search engine. Log into the administrative console to manage product promotions, upload synonym dictionaries, and control parametric search options.

Step 3: Analyze your site's traffic and search effectiveness. View custom reports on top queries, special feature usage and more.

Benefits

Search is a critical part of the shopping experience; in fact, 71% of online shoppers use keyword searches to find products (eTailing Group). Google Commerce Search addresses this need by offering an easy-to-deploy solution with Google speed and relevancy.

Increase your website conversions -- and sales

The average conversion rates of retail sites is barely 3% (Forrester). Yet, with effective tactics, retailers can achieve a much higher conversion rate. For instance, the top 10 visitor-to-buyer conversion rates ranged from 16% to 45% (Nielsen Online). Effective search can bridge this gap considerably: customers who use the search box on e-commerce sites convert at nearly three times the rate of general browsers (MarketingSherpa).

Increase customer lifetime value

Forrester projects that 47% of online retailer revenue comes from repeat shoppers. By enhancing shopper experience, Google Commerce Search can improve customer loyalty, and ultimately increase customer lifetime value.

Deploy within days

Google Commerce Search is an entirely hosted, software-as-a-service offering. You simply upload your product information to Google Merchant Center, and Google Commerce Search intelligently leverages the product feed and provides your website with search capabilities.

Easy to scale

With Google Commerce Search, you are leveraging the powerful Google platform: the speed, relevance, reliability, and certainly scalability. As your customer base grows, you can scale your search solution effortlessly - without adding any servers or other infrastructure.

Add features -- without upgrading

By deploying a Software-as-a-Service solution, you'll be able to enjoy the ever-growing number of Google features and updates automatically, without any sort of deployment or upgrade on your end.

Measure and streamline

Retailers who excel at understanding and responding to usage metrics are able to improve conversion rates by as much as 24%, while less responsive companies' conversions tend to stay flat (Jupiter Research). Google Commerce Search provides you advanced reporting tools to measure and streamline - so you can maximize the effectiveness of your website.

Pricing

The pricing model for Google Commerce Search is based on the number of products/items (SKUs) in your catalog and the number of search queries entered on your site each year. Pricing starts at $25,000 per year.

If you want to discuss your specific search requirements with a Google representative, please contact a sales representative directly.