“Serving our end users is at the heart of what we do and remains our number one priority” (Founders’ Letter, 2004)
Helping People Find the Best Answers
We believe users come first. Search is about giving people the answers they’re looking for – whether it’s a news article, sports score, stock quote, a video or a map.
We believe in choice. When it comes to search, competition is always just a click away. We innovate rapidly to make sure people keep choosing Google, and in the end that’s great for consumers.
We believe in transparency. We strive to be as open as possible – whether it’s clearly labeling advertisements, or sharing best practices to help websites succeed.
We believe there is always room to improve. We understand that with success comes scrutiny, and we welcome ideas and suggestions on how we can do better.
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The web is working for American businesses. We're helping.
Google is not just a search engine - it's an engine of economic growth. In 2011, Google's search and advertising tools helped provide $80 billion of economic activity for 1.8 million businesses, website publishers and non-profits across the U.S.