A Message to our Agency Partners as Google and DoubleClick Join Together

First, let’s address the issues that are likely top of mind for you.

We will continue to support DoubleClick technology products and services to grow your business. DoubleClick has built its business by providing best-in-class service to customers. We are committed to maintaining those service levels as the two companies combine. And we are committed to better addressing your needs as we combine resources and developing enhanced ad serving and other technology products in the future.

Data confidentiality remains a Google and DoubleClick priority. We will fully honor DoubleClick's customer contracts that govern the use of the data, and have no plans to change the limited use provisions set forth in those contracts.

We are a platform, not an agency.  At Google, we continue to expand our offerings to the agency community because you, our customers, demand better measurement and metrics, and the ability to plan across platforms. We do not have, or want to develop, the skills that agencies offer advertisers. We are a technology company helping agencies and marketers connect to consumers.

Now, more on our plans moving forward.

Ad serving encompasses a set of critical technologies that will get more support and resources after close. Our goal is to build on DoubleClick’s products and services so that they scale for the future. We are committed to building a true end-to-end solution that gives an agency more efficiency, scalability and profitability. DoubleClick and Google’s product teams will work closely over the next few months to build a plan for delivering next generation ad serving.

DART tags will be introduced into the Google Content Network.  After close, Google will begin testing DoubleClick's ad serving products to pave the way for the acceptance of DART tags in our content network. The testing will begin on a small scale and expand over the course of the next year. We look forward to sharing more and to working with you to maximize the potential of our network.

Together we will work to connect search and display campaigns, realizing the promise of truly integrated campaigns. By bringing together best-in-class monetization and serving technologies, the combined groups will work to create new opportunities for agencies in measurement, in planning, in coordination, and in ways we have not yet discovered.