May 13, 2012
Mother's Day 2012
What can we get our folks for Mothers/Fathers day right? We've given them tools, ties, flowers, drawings, letter pressed cards (last year's doodle) all classic gifts that they never seem to get tired of. This year we thought why not give Mom and Dad something a little more special... an animated doodle!
Above is a 'step through' used to pitch the idea of kids giving mom a flower... a simple idea that comes to life with animation. The beauty of animation is that you can evoke rich emotions and invite viewers to feel what the characters are feeling. It sounds like a simple action right? Kids give mom a flower... Well by animating it we can fill that simple action with life, like so... the kids peek through the door, scoping out the homepage to see if mom is around and she is! They ecstatically blow the door open stumbling upon each other, losing their footing and urgently racing towards mom, not only delivering a flower but smothering her with a gargantuan hug full of gargantuan love and gratitude that almost knocks her over. :)
So Happy Mother's Day to all the mom's out there... here's a gargantuan 'thank you' for all you've done! We hope everyone enjoys the logo as a 'family' of characters that are animated and tell mini stories displaying fun, intimate, affectionate moments that anyone might have shared with their families.