DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.
Learn how publishers can supercharge ad performance and increases the value of their inventory with DFP Optimization.
Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers.
We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.
Learn how Flixster gained efficiency and agility with the upgrade to DoubleClick for Publishers.
Publishers
DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.
Advertisers/Agencies
Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.
Networks
DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.
From the DoubleClick Advertisers Blog and the DoubleClick Publishers Blog
