Powering digital advertising globally
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.
Supercharge ad performance with DFP Optimization
Learn how publishers can supercharge ad performance and increases the value of their inventory with DFP Optimization.
Making the web work better for brand marketers
Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers.
Display Business Trends: Publisher Edition
We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.
Gawker Media moves
Learn how Gawker Media gains efficiency, focuses on optimization and client relationships with the move to DFP
Total revenue management
DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.
Complete campaign workflow
Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.
The global ad market
DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.