Research sites and build media plans with
DoubleClick Ad Planner

DoubleClick Ad Planner is a research and media planning tool that makes it possible to research sites of interest, identify sites your target audience is likely to visit, make informed media planning decisions and build your media plans.

Research individual sites

Use Ad Planner to get details on individual sites that interest you. Enter any site to view information such as its traffic, demographics, categories, sites also visited, keywords searched for and advertising details. If the site meets the requirements of a media buy, you can add it directly to a media plan.

Find your audience online

To select sites for a media plan, Ad Planner makes it easy to find the most relevant sites for your audience among the millions of websites for which it provides data. Use Ad Planner to narrow down the list of sites that meet audience characteristics, such as those based on geography, language, demographics, interests or online activity.