The foundation for managing online ads

DoubleClick for Advertisers (DFA) is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. DFA streamlines workflow for planning, trafficking, targeting, serving, optimization and reporting. DFA serves as the foundation of DoubleClick's digital ad management platform which includes DoubleClick Search, DoubleClick Rich Media and DoubleClick Ad Exchange. Together, these solutions help agencies and marketers master even the most complex online advertising strategies.

Simplify trafficking tasks

Trafficking ads can be one of the most time-consuming aspects of online campaign management. To make trafficking tasks easier, DFA offers an interface that mirrors the way traffickers work. Clear navigation and numerous features guide users through the interface, making trafficking easy, even for those who are new to it.

Use targeting to deliver a more relevant message

The targeting options in DFA help you deliver a more relevant message when advertising online. Choose from a variety of targeting options, including audience segment, geo, daypart, browser type, OS, keywords, and user lists for remarketing.

Put your best ads forward with creative optimization

With DFA's creative optimization capabilities, you can adjust your campaigns to serve only the best-performing creatives based on your goals. For example, you can optimize according to clickthrough rate, post-click conversion activities or post-impression activities. Also, DFA's minimum percentage feature prevents creative burnout and drop-off of ads that might improve over time. As a result, you won't need to monitor your campaign placements and creatives constantly or wait for publishers to replace poorly performing creatives.

Derive deeper understanding of campaign performance

The reporting system in DFA is at the heart of advertiser platform, allowing the flexibility and the power required to capture actionable insights from campaigns across display, rich media, search and mobile. Build your own reports for deeper analysis or tap into at-a-glance insights with the new DFA Reporting system.

Download the DFA factsheet for comprehensive details on integrated tools for:

• Media planning
• Media buying
• Trafficking, targeting and optimization
• Remarketing
• Conversion measurement and attribution
• Reporting