To make digital campaigns easier to manage, media buyers can use MediaVisor, an online tool that streamlines processes in one integrated system. Agency holding companies, ad networks, and third-party technology providers can also take advantage of DoubleClick Ad Exchange for their media-buying needs. Additionally, Invite Media offers a real-time bidding and optimization system that maximizes performance across multiple ad exchanges, all through a single interface.

DoubleClick Studio is a production and workflow tool designed for creative agencies to streamline rich media processes. DoubleClick Studio offers efficiency, control and innovation through Adobe Flash components and APIs for developing DoubleClick Rich Media creatives, and a web-based interface for managing the entire rich media workflow. Sophisticated ad strategists can also take advantage of Teracent and Dynamic Ads for on-the-fly creative optimization.

Trafficking, targeting and optimization can be the most time-consuming aspects of managing an online campaign. Agencies and marketers use our web-based interface to cut down the amount of time spent on routine tasks and free up resources for other areas of their business.

As data is at the core of online advertising, our platform helps advertisers centralize all their online advertising data in one system. By using DoubleClick for Advertisers (DFA), DoubleClick Rich Media and DoubleClick Search together, you can get integrated reports across display, rich media and search.