Complete Campaign Workflow
Strengthen and simplify even the most complex online campaigns using our digital ad management platform. From DFA to DoubleClick Ad Exchange to DoubleClick Rich Media, we’ll help you drive efficiency throughout the online advertising workflow.
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Get all the features of DoubleClick Ad Planner, our standalone research and media planning tool, within DoubleClick for Advertisers (DFA) from the Ad Planner tab. Ad Planner makes it possible to identify sites that your target audience is likely to visit, make better-informed media planning decisions and manage your media plans - all using a DFA login.
To make digital campaigns easier to manage, media buyers can use MediaVisor, an online tool that streamlines processes in one integrated system. Agency holding companies, ad networks, and third-party technology providers can also take advantage of DoubleClick Ad Exchange for their media-buying needs.
DoubleClick Studio is a production and workflow tool designed for creative agencies to streamline rich media processes. DoubleClick Studio offers efficiency, control and innovation through Adobe Flash components and APIs for developing DoubleClick Rich Media creatives, and a web-based interface for managing the entire rich media workflow. Sophisticated ad strategists can also take advantage of Teracent and Dynamic Ads for on-the-fly creative optimization.
Trafficking, targeting and optimization can be the most time-consuming aspects of managing an online campaign. Agencies and marketers use our web-based interface to cut down the amount of time spent on routine tasks and free up resources for other areas of their business.
As data is at the core of online advertising, our platform helps advertisers centralize all their online advertising data in one system. By using DoubleClick for Advertisers (DFA), DoubleClick Rich Media and DoubleClick Search together, you can get integrated reports across display, rich media and search.
