DoubleClick Rich Media: Produce, manage and report on rich media

The Technology & Team for
Captivating Campaigns

DoubleClick Rich Media is an end-to-end system for producing, managing and reporting on rich media advertising. From start to finish, DoubleClick Rich Media makes it easy to execute successful online campaigns that fully exploit interactivity and video.

Experience the engaging creatives we’ve built with clients in the Rich Media Gallery.

DFA Studio Dynamic Services

Media agencies and marketers that use DoubleClick Rich Media and DFA have access to many features that save time and improve the impact of campaigns, including faster trafficking and reporting, automated metrics, and delivery optimization.

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DoubleClick Studio is a rich media production and workflow tool designed for creative agencies to streamline their rich media processes and take control of their turnaround times. DoubleClick Studio offers efficiency, control and innovation through Adobe Flash components and APIs for developing DoubleClick Rich Media creatives, and a web-based interface for managing the entire rich media workflow.

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DoubleClick Rich Media and Teracent Dynamic Ads maximize the impact of every impression by seamlessly optimizing performance across user and page data from all available sources, both online and offline. The system deploys an unlimited number of ad creative combinations, using an advertiser’s catalogs, databases, images, and messages, all within a single ad unit. Then, sophisticated machine learning algorithms instantly select the optimal creative elements for each ad impression – based upon a real-time analysis of which items will convert.

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We partner closely with all types of agencies to turn advertising concepts into rich media campaigns that get results. With a global team of seasoned industry veterans, we’re ready to help you every step of the way, from campaign kick-off to the last ad served.