Align your search marketing efforts for
more effective campaigns

DoubleClick Search offers a reliable and scalable way to manage paid search marketing campaigns across all major search engines. Using DoubleClick Search, you can streamline the process and get consistent, accurate data to analyze performance. This gives you a view into the entirety of your search campaigns within the context of your display advertising efforts.

Streamline campaign management

DoubleClick Search lets you manage every aspect of your search campaigns - from creating ads to managing keywords and bids to reporting - within a single interface. You can manage, analyze, optimize and measure all of your search campaigns using the robust campaign management features found in DoubleClick Search.

Take an ROI-based approach to bid management

Whether your campaign goals are CPC-or CPA-based, or you are managing goals at the portfolio or keyword level, DoubleClick Search gives you the flexiblity to achieve maximum search marketing ROI. Automate your bidding strategy and define strategies for any number of keywords. Choose ROI targets based on your business goals and DoubleClick Search will analyze and adjust positions to match your revenue or conversion targets. Spotlight tag bidding allows you to take advantage of the conversion measurement features in DFA to optimize bidding.

Tap into reporting based on accurate data for better decision-making

DoubleClick Search has the highest level of data integration, not only with the major search engine advertising platforms, including Google AdWords, but also with DFA. Since our solution works with DFA, you can compare the results of your search and display campaigns with the assurance that they are using the same conversion tag.