Search marketing is now faster, smarter, better
Make search work with DoubleClick
Get the most from your search campaigns with tools that save you time, drive results and help you make smarter decisions - for even the largest search campaigns, across platforms. A recent study shows that organizations adopting DoubleClick Search can get ROI gains of up to 195%.
Navigate with ease
You and your team save time from day one with an intuitive, AdWords-inspired interface.
Do more in less time
Manage your campaigns at scale with tools that let you act when it matters.
Make better decisions
Tap cross-channel opportunities and performance data, thanks to native integration with DoubleClick.
Achieve more in less time
DoubleClick Search has the same look and feel of AdWords, helping you manage campaigns with a workflow that’s intuitive and familiar.
Powerful automation and reporting tools save you and your team valuable time, so you can focus on bigger things. A recent study shows DoubleClick Search can reduce the time spent on managing campaigns by up to 13%, and cut the time it takes to generate reports by up to 21%.
Navigate with ease
Fast, responsive experience
Backed by Google’s global infrastructure, DoubleClick Search gives you a zippy, responsive experience, whether you’re managing keywords in the thousands or in the millions.
Customized view of campaigns
Labels let you break free of your existing campaign structure. Organize campaigns into custom categories such as by brand vs. generic, top-converters, or seasonality, regardless of which accounts they live in.
Quickly find what you need
Add filters to only see objects that meet a certain criteria. For example, you can filter to see all ads that contain the word “sale” or all keywords with clicks lower than 100. And with in-product search, find exactly what you’re looking for, quickly.
Help is one click away
Reach our world-class support team with the click of a button. In-product help automatically sends our team all the information they need to assist you even faster.
Automate and make big changes painlessly
For retailers, sync your campaigns with your physical inventory, automatically and at scale. Integrated with Google Merchant Center, you can leverage your existing investment for a fast, easy workflow.
Robust bulk management tools make managing even the largest search campaigns easier. Whether it’s for new or existing campaigns, make bulk changes directly in the interface or upload using Excel, up to a million changes at a time.
Changes made in AdWords or adCenter can be pulled in with the click of a button. Sync functionality ensures changes are reflected automatically in DoubleClick Search. Even schedule syncs to automatically occur or repeat.
Prepare one-time bulk changes with scheduled uploads, or set recurring changes with scheduled edits – then, let us do the rest for a powerful, flexible workflow that lightens your management load.
Surface insights quickly
Fresh data at your fingertips
Data from other engines is updated every 15 minutes. Website action and transaction data feeds into reporting, and web query reports automatically refresh your reports in Excel instead of scheduling or downloading a file.
Search query reports
Built-in search query reporting lets you see the exact queries that led to clicks or conversions, while search attribution modeling surfaces the impact of your keywords across the search funnel.
View impact of changes
Evaluate performance over time with data visualizations. Our change history tool lets you see and audit changes, while date range comparison allows you to easily compare date ranges to detect trends and impact on performance.
Create custom columns based on formulas you can apply to existing metrics, or rename columns. For example, you can sum “action” and “transaction” columns to see total conversions, or rename “CPA” to “CPL” to align with your business metrics.
Smart spend tracking
Set a budget across campaigns and see how you’re tracking against it. By visualizing trends day-over-day, week-over-week, or month-over-month, you can quickly identify under-spending or underperforming campaigns.
Get results with intelligent bid optimization
With DoubleClick Search, your campaigns are powered by proprietary bid optimization that makes intelligent bidding decisions in near-real time. Backed by years of search know-how, our algorithms are constantly evolving to deliver optimal performance, based on your precise goals.
88% of campaigns that use our bid optimization technology see improved performance, with most seeing double the conversions, at half the cost-per-action.
Smart technology that optimizes to goals
Express your unique goals
Our Performance Bidding Suite ensures each dollar you spend maximizes the impact of your campaigns. Choose from position, spend, or ROI goals, or combine goals to align with your unique objectives.
Every keyword is different. Our system bundles keywords with similar traits - including volume, data, and performance - and dynamically shifts spend to keywords with the best results at the overall portfolio level.
Fast and responsive
Fresh data and intra-day bidding
With data pulled every 15 minutes from the other engines, our system accesses the freshest data for quick, relevant decisions. We perform intra-day evaluation for all keywords, bidding up to 4x daily to meet your goals.
Real-time trend analysis captures every opportunity by detecting fluctuations (seasonality, offline events and trends) and responding in real time to make the most relevant decisions.
No “black box”
Fully transparent system allows you to chart bids to see bidding frequency and visualize trends. Preview intended bids, and get insight into our decision-making with bid rationale summary.
A rich set of controls to make bid optimization tweaks. Set goals for any combination of keywords, apply unique bid constraints, manually override changes, or add your own business data through offline conversions.
Cross-channel campaign management on one unified platform
DoubleClick Search makes it seamless to run search campaigns alongside the rest of your digital efforts. No data transfers, uploads or reconciling – it just works, thanks to native integration with the DoubleClick platform.
The result? A single view of your customer, and better measurement through accurate, unified reporting and de-duplicated metrics across channels.
Better decisions through holistic reporting
DoubleClick’s universal conversion pixel offers holistic, de-duplicated metrics across search and other channels for better cross-channel analysis and decisions, eliminating the need to reconcile reports.
Path to conversion
Your search metrics feed into cross-channel reports for a view into how all the campaigns you're running contribute to your path to conversion.
Site analytics integration
Integration with Google Analytics means you get a more holistic view of how your campaigns are performing.
Capture cross-channel opportunities
Floodlight tag management
To track and report on conversions, you can create and manage your Floodlight conversion tags through DFA, or directly within DoubleClick Search.
Display remarketing from search ads
Close the loop on search with display. Reach users who clicked on your search ads with display ads across ad exchanges via DoubleClick Bid Manager, or across the Google Display Network (GDN) – with an easy, tagless workflow.
Powerful business data integrations
Upload offline conversions
Have all your data in one place. Add offline conversions to DoubleClick Search reporting (like call tracking) and change the data in existing conversions to ensure all your business data is updated and available for analysis and optimization.
Investing in DoubleClick Search pays off
A recent study from Forrester shows 195% ROI gains from adopting DoubleClick Search V3.
Choosing a bid optimization platform
Understand what’s important when partnering with the right search bid management platform.
“With DoubleClick Search, our expectations have been met and exceeded, especially from a time savings and growth-of-conversions perspective. Without DoubleClick Search, it would have been almost impossible to scale while doing what we were doing on a manual basis.”
Jeff Bigalow, Associate Media Director, Ignited