DoubleClick Rich Media Gallery: Formats

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Insights >> Rich Media Gallery >> Formats >> Expanding

Rich Media Gallery

Advertisers use the Expanding rich media format to expand an ad creative into a larger creative upon a user's mouse-over or click interaction. The Expanding format is highly customizable and can be designed with virtually any initial size and any expansion size. Take a look at ad creatives that have taken advantage of this format.

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Puffs Ultra Soft & Strong Advertiser: Procter & Gamble Media Agency: MediaVest Creative Agency: Possible Worldwide View the ad »	Uncle Bens Advertiser: Mars Media Agency: Digitas Creative Agency: TBWA Chiat View the ad »	Mass Effect 2 Advertiser: Electronic Arts Media Agency: Wieden+Kennedy Creative Agency: Draftfcb and Sabertooth View the ad »	Pork "Love Me Tender" Ad Advertiser: National Pork Board Agency: Schafer Condon Carter View the ad »	Alvin and the Chipmunks 728x90 Advertiser: Fox Home Entertainment Creative Agency: Trailer Park Interactive View the ad »
"Watch this Space" Skyscraper Advertiser: Google View the ad »	"Watch this Space" Leaderboard Advertiser: Google View the ad »	"Watch this Space" Video Recap Advertiser: Google View the ad »	"Watch this Space" Twitter Leaderboard Advertiser: Google View the ad »	Hung Season 2 Advertiser: HBO Agency: Trailer Park Interactive View the ad »
Cadillac SRX Advertiser: GM Media Agency: Starcom MediaVest Creative Agency: Modernista View the ad »	Samsung Mobile Explorers Advertiser: Samsung Canada Media Agency: Starcom Creative Agency: Cheil Canada and Stone Canoe View the ad »	Rogers Android Launch Advertiser: Rogers Canada Media Agency: OMD Toronto Creative Agency: Publicis Toronto View the ad »	Volvo XC60 Advertiser: Volvo Media Agency: Media Contacts Creative Agency: Euro RSCG New York View the ad »	Community of Veterans 300x250 Advertiser: Iraq and Afghanistan Veterans of America (IAVA) and the Ad Council Media Agency: BBDO New York Creative Agency: AOL/360 Creative View the ad »
Community of Veterans 728x90 Advertiser: Iraq and Afghanistan Veterans of America (IAVA) and the Ad Council Media Agency: BBDO New York Creative Agency: AOL/360 Creative View the ad »	Thrive Ad with Bud Advertiser: Kaiser Permanente Agency: Draftfcb View the ad »	Thrive Ad with Elana Advertiser: Kaiser Permanente Agency: Draftfcb View the ad »	GM CUV Advertiser: General Motors Agency: Mullen View the ad »	MINI Carfun Footprint Advertiser: Mini USA Agency: Butler, Shine, Stern and Partners View the ad »
Call of Duty Advertiser: Activision Media Agency: MediaVest Creative Agency: DDB View the ad »	Disaster Movie Advertiser: Lionsgate Media Agency: Initiative Creative Agency: Neoganda View the ad »	Olympics Expanding HD Advertiser: NBC Agency: The NBC Agency View the ad »	Quaker Advertiser: Quaker Media Agency: OMD Hong Kong Creative Agency: OMD HK / MyBee HK View the ad »	Mass Effect Advertiser: Electronic Arts Agency: Freestyle Interactive View the ad »
Old Spice Pro-Strength Advertiser: Procter & Gamble Agency: Wieden + Kennedy View the ad »	Old Spice with Original Video Advertiser: Procter & Gamble Agency: Wieden + Kennedy View the ad »	The Apprentice Los Angeles Advertiser: NBC Agency: Spark Worldwide View the ad »	Guinness St. Patrick Advertiser: Guinness Media Agency: MindShare Malaysia Creative Agency: OgilvyOne Malaysia View the ad »	Levi's Advertiser: Levi's Media Agency: OMD Hong Kong Creative Agency: TBWA Hong Kong View the ad »
RadioShack Holiday Gift Guide Advertiser: RadioShack Media Agency: Carat North America View the ad »	Bee Movie Game Advertiser: Activision Media Agency: MediaVest View the ad »	Axe Advertiser: Unilever Agency: BBH View the ad »	Sprite Advertiser: The Coca-Cola Company View the ad »	AARP Advertiser: AARP Media Agency: Digitas View the ad »
American Express Plum Card Advertiser: American Express Media Agency: Digitas View the ad »	Kraft Salad Dressings Advertiser: Kraft Media Agency: Digitas View the ad »	British Airways Advertiser: British Airways Media Agency: ZenithOptimedia Hong Kong Creative Agency: BBH Singapore View the ad »	Ford Focus Advertiser: Ford Agency: Wunderman Team Detroit View the ad »	Epson with The Fullscreen Experience Advertiser: Epson View the ad »
Epson with HD Video Advertiser: Epson View the ad »	KFC Advertiser: KFC Agency: Carat Malaysia View the ad »	Flight of the Conchords Advertiser: HBO Agency: Deep Focus View the ad »	PCCW Advertiser: PCCW Media Agency: MindShare Hong Kong Creative Agency: Fingers10 View the ad »	Triumph Advertiser: Triumph Media Agency: OMD Singapore Creative Agency: Vintedge View the ad »
Towngas Cooking Center Advertiser: Towngas Cooking Center (Hong Kong) Publisher: TVB.com View the ad »	NBC - Bionic Woman Advertiser: NBC Media Agency: Starlink Creative Agency: NBC View the ad »	VH1 - Concert for Diana Advertiser: VH1 View the ad »	Buena Vista - Pirates of the Caribbean 3 Advertiser: Buena Vista Pictures View the ad »	Lions Gate Films - Bug Advertiser: Lions Gate Films View the ad »
Fox Searchlight Pictures - Waitress Advertiser: Fox Searchlight Pictures View the ad »	Fox Atomic - 28 Weeks Later Advertiser: Fox Atomic View the ad »	24 Seven Advertiser: 24 Seven View the ad »	Batman Begins Media Agency: Beyond Interactive Creative Agency: Big Spaceship LA/NYC View the ad »	Microsoft: Office Experience H2 Media Agency: Universal McCann Creative Agency: McCann/MRM Gould View the ad »

Puffs Ultra Soft & Strong

Advertiser: Procter & Gamble
Media Agency: MediaVest
Creative Agency: Possible Worldwide