We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.
Learn about the Brand Activate Initiative, an ongoing Google effort to address the challenges and re-imagine online measurement for brand marketers.
Learn how Flixster gained efficiency and agility with the upgrade to DoubleClick for Publishers.
Take a look at engaging creative we’ve built with our advertiser and agency partners.
From the DoubleClick Advertisers Blog and the DoubleClick Publishers Blog
