Publisher Insights and Research
With the goal to help publishers maximize the value of every impression, the DoubleClick team initiates research to make sense of the increasing complexity and change in our industry.
Lessons from RTB Leaders
This new study from Forrester Consulting synthesizes interviews with more than a dozen publishers and advertisers to highlight valuable lessons from innovators on the forefront of real-time display buying.
Efficiencies in Video Ad Management
The Hollywood Reporter explains how DoubleClick for Publishers Video module has helped them increase their video advertising efficiency by 25%.
Real-time Display Webinar
We recently hosted this IAB Interactive Insights webinar to provide publishers and advertisers with actionable insights into the real-time display buying landscape.
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