Drawing on DoubleClick's rich history and aggregate campaign performance data, we offer a wide range of reports covering industry trends, performance metrics and benchmarks. We invite you to download any of the following free reports.
This new report provides access to publisher-centric research using 2011 data from Google’s publisher platforms. For the first time, The Publisher Edition covers metrics including the channel mix between reserved and unreserved; trends in ad sizes; and publisher vertical and country impression and CPM comparisons.
Learn how display advertisers can make the smartest creative decisions by picking the right formats and creative at the right point in the purchase funnel. Viewed globally across all industries and broken out by five industry categories (telecommunications, financial, CPG, technology and automotive), this easy-to-use guide gives an insightful overview into how to set your brand building into overdrive.
The DoubleClick Ad Exchange is a real-time marketplace that helps publishers maximise yield and enables ad networks and advertising agencies to maximise ROI across millions of ads and sites.
This new study from Forrester Consulting synthesizes interviews with more than a dozen publishers and advertisers to highlight valuable lessons from innovators on the forefront of real-time display buying.
In under two years, the industry has witnessed explosive growth in real-time bidding (RTB). More spending by third-party buyers on DoubleClick Ad Exchange occurs via real-time bidding than any other buying mechanism. Plus, many advertisers and agencies are reporting that they will spend more on digital advertising in 2011 because of the benefits of RTB. At Google, we believe that the overall display advertising pie can get bigger and see real-time bidding as one of the technologies that can help get us there. This white paper shares our view of real-time bidding for online display advertising, how buyers benefit from RTB, and how they can get involved with it.
Research conducted in the first half of 2010 demonstrated that that the combined effects of auction pressure and Dynamic Allocation in DoubleClick Ad Exchange resulted in an average CPM lift of 136% compared with fixed, upfront, pre-negotiated sales of non-guaranteed inventory. We wanted to take the research one step further by analyzing the actual revenue impact of Ad Exchange.
We’re often asked to quantify the incremental value DoubleClick Ad Exchange can provide compared with publishers’ existing yield management techniques. According to proprietary research conducted in the first half of 2010, the combined effects of auction pressure and Dynamic Allocation in DoubleClick Ad Exchange resulted in an average CPM lift of 136% compared with fixed, upfront, pre-negotiated sales of non-guaranteed inventory.
Display benchmarks that helps advertisers and agencies evaluate their display and rich media campaign performance against industry norms. Based on data from DoubleClick for Advertisers across hundreds of advertisers, thousands of campaigns and tens of billions of ad impressions, the benchmark report is now also available for the EMEA region in a separate report. Both the U.S. and EMEA benchmarks cover click through rates, rich media interaction rates, expansion rates and times and video completes. Benchmarks are further broken down by creative size, creative formats, industry vertical and country.