DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.
Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange to make it the first truly cross-format exchange.
This white paper shares our view of RTB for online display advertising, how buyers benefit from RTB, and how they can get involved with it.
Learn how Publisher's Clearing House has grown revenue and gained more control and operational efficiency with DoubleClick Ad Exchange.
From the DoubleClick Advertisers Blog
