Take control of your yield management
strategy and get more from your
non-guaranteed and unsold ad space

DoubleClick Ad Exchange's yield management platform is designed for publishers who want to actively manage multiple networks to capture the most value from each and every impression, in real time.

Never miss an opportunity: Dynamic allocation works within your ad server logic to find the highest qualified offer for your non-guaranteed deals

DoubleClick Ad Exchange's real-time auction enables you to get the highest value for ad space across all participating buyers. An approach employed by some third-party technology providers, by contrast, estimates and computes a priori the expected CPM from a given buyer. Our approach is to help publishers capture additional margin from non-guaranteed sales by getting the benefit of every bid in real time.

Get the most value: Compare every bid for every impression

With DoubleClick Ad Exchange, every potential buyer has equal access to your non-guaranteed ad space, and competes for every single impression. Google research has demonstrated that publishers using Ad Exchange see an average eCPM increase of 130% across their entire unsold inventory pool compared with directly booked deals with ad networks.

Design the program that's right for you: Sophisticated controls to determine all aspects of your program

Design a product implementation that's right for your business needs. You can make inventory available for purchase anonymously or on a branded basis, determine which ad formats can run, and choose to allow or prevent buyers from collecting behavioral and other data. You have complete controls to block ads, advertisers, and categories of ads, and you can choose which buyers you wish to work with.