DART Adapt: Supercharge ad performance

DART Adapt is an advanced optimization system that supercharges ad performance, increases the value of your premium inventory, and boosts yield for your non-premium inventory. Adapt combines modeling, technology and consultative services to enables you to align ad serving with your business goals. It is automated, customizable, powerful, and adaptive.

Measure performance

DART Adapt provides validation for publishers and their clients through a built-in control group that demonstrates the percentage lift for each optimized campaign. With this powerful reporting tool, you and your clients will know the solution is working.

Optimize your ads with push-button simplicity

DART Adapt uses a sophisticated algorithm to automatically and seamlessly match ads to the users most likely to respond. After activating DART Adapt, publishers click a single button to begin optimizing campaigns.