DART for Publishers: Accelerate your digital
ad operation

DART for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate ever-greater advertising margins. With DFP, you will:

• Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
• Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
• Make better decisions with comprehensive forecasting and decision-support tools.
• Improve campaign performance and client satisfaction with detailed and actionable reporting.
• Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration.

Improve efficiency with a unified platform

DART for Publishers works with DART Sales Manager, DoubleClick Network Builder, DART Adapt, Boomerang for Publishers, DoubleClick Mobile, DoubleClick In-Stream, DoubleClick Rich Media, DoubleClick Studio and DoubleClick Ad Exchange. Combined, these solutions deliver a powerful, integrated suite of solutions to help you maximize revenue across your entire inventory. Further, we deliver unparalleled buyer/seller integration, including zero discrepancies on ads trafficked from DoubleClick for Advertisers to DART for Publishers -- putting money directly into your pocket and simplifying billing and reconciliation.

DART Enterprise

DE's licensed advertising management and delivery software allows businesses to sell, deliver, report on and bill advertising inventory using their own infrastructure. You obtain higher revenue, streamlined processes, lower operating costs—and full control (including owning your own data).