DoubleClick Mobile is an ad delivery system for mobile websites that delivers dynamic, interactive ads to mobile web pages based on specific criteria as determined by you. It supports a wide range of devices and boasts a full management and reporting suite. It's fully integrated with DART for Publishers; all of your ad inventory can be managed from the same place. Plus you'll receive reports on impressions, click and click-through rates as well as other third–party metrics.
DoubleClick Mobile integrates with third-party mobile ad networks including Google’s AdSense for mobile content, Millennial Media’s premium MBrand network and Decktrade performance network, AdMob and many others. This feature allows you to manage mobile display inventory, whether it is sold directly or indirectly, and helps you fully monetize your mobile web content.
Ensure that the best ad shows on the right device with automated ad selection. Mobile devices are matched against our extensive database to discover their screen size and capabilities. Ads returned will be the best that fit those criteria.
Differentiate your mobile experience by offering interesting new ad formats like combination ads, roadblocked mobile ads and jump pages. These ad types are the foundation of new mobile formats to come.
Increase agency response by offering third-party impression tracking. Agencies are constantly asking for performance data in their own systems. With DoubleClick Mobile, agencies get the metrics they need to validate the medium.