Boost CPMs with DoubleClick Rich Media

Rich media ads excel at branding campaigns for advertisers. Some of the best rich media ads are developed and executed in close coordination with the sites on which the ads appear. Publishers are optimally positioned to help agencies and marketers implement more creative, innovative ad units. For example, large format ads such as page takeovers, tandem ads and ads that require specification exceptions all must be done in close coordination with publishers.

Our DoubleClick Rich Media solution includes tools like DoubleClick Studio and DFP, as well as services such as campaign management, quality assurance and access to ongoing innovation.

Build marquee formats and features

DoubleClick Rich Media supports all rich media formats and features. Commonly supported formats include expanding, floating, in-page, peel-down, push-down, widget ads and other special formats. Additionally, we work with publishers to build marquee formats that can be used to differentiate their sites and sell more premium inventory.

Boost advertiser impact with video

Support video in your marquee units to help advertisers improve their ad effectiveness. Just some of the video options available include fullscreen HD video, in-banner video, interactive video and video downloads.

The team to get the job done

DoubleClick Rich Media helps you turn advertising concepts into rich media campaigns that get results. With a global team, we are ready to help you every step of the way, from campaign kick-off to the last ad served. We can help build ads, execute QA programs, traffic campaigns, and develop actionable reports.