DFP Small Business offers a complete ad serving toolkit for growing publishers including streamlined trafficking, advanced forecasting and reporting, and integrated revenue optimization. Browse the detailed feature list below to learn more.
Precisely target your ads
Control when, where, and to whom, your ads appear. Use flexible delivery controls to deliver ads how you and your advertisers want to see them.
Impression scheduling and pacing
Set impression goals for directly-sold ads. Intelligent ad delivery helps ensure campaigns deliver on schedule and meet their delivery goals.
Choose amongst multiple delivery types to match your sales strategy.
Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
Deliver multiple creatives together on the same page.
Various ad pricing models
Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).
Target ads based on a user's geography, bandwidth, browser, browser language, operating system, and domain. Set your ads to run only during specific hours or days.
Customizable targeting criteria
Target ad impressions by passing your own custom key-value pairs.
Upload creatives using image, Flash, rich media, and third-party tags. Automatic rich media macro detection.
Internal redirect support
Minimize ad serving discrepancies and streamline creative insertion using creatives hosted by DoubleClick for Advertisers.
Preview any type of creative exactly as it will appear on your website, mobile site or application before it's live.
Define your site's ad inventory
Define inventory at granular levels to match how you sell your site's ad inventory. Flexible inventory set-up and targeting expand your array of sales opportunities.
Define inventory at granular levels to match how you sell your site's ad inventory.
Simple ad tag generation
Easily copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory.
Enable real-time competition between Google AdSense, third-party ad networks, and other non-guaranteed advertisers for any inventory on your website. DFP Small Business will optimize your revenue by automatically selecting the highest paying ad.
Google AdSense integration
Use Google AdSense, including Google Certified Ad Networks, to help fill unsold inventory or compete on price against your non-guaranteed inventory.
Let Google AdWords advertisers bid for space on your site.
Sell your ad inventory to advertisers
Easily confirm the ad inventory you have available to sell with inventory forecasting. Avoid overbooking and underselling.
Forecast how many ad impressions are available for specific dates, inventory, and targeting criteria.
View how your delivering campaigns impact your other ads with availability reports. Ensure your most valuable ads have priority and are going to deliver on schedule.
Fast, flexible and robust reporting allows you to optimize campaign delivery and uncover new opportunities.
Multiple reporting options
Run reports on order delivery, inventory performance, or overall sales.
Fast and flexible filters and drill-down reporting capabilities put critical revenue and delivery data at your fingertips.
Save and schedule reports
Save and share your reports with internal stakeholders and advertisers. Schedule reports to automatically run.
Media Rating Council (MRC) accredited
Feel confident in DFP Small Business' ad impression measurement process, accredited by the MRC to be fully compliant with Interactive Advertising Bureau standards.
Decrease training time and trafficking steps with an easy-to-use user interface.
Intuitive user interface makes DFP Small Business easy to learn and use and minimizes the number of steps and clicks to complete a task.
Resolve any issues quickly with instant help throughout the interface.
Quickly locate order, inventory, or advertiser data from any page in DFP Small Business.
International language and currency support
Use DFP Small Business in your native language and currency.
Sell across all screens
Utilize the same workflows and features for your mobile site or application with fully integrated mobile ad trafficking, inventory management, forecasting, reporting and ad delivery.
Mobile specific targeting options including device and operating system, mobile creative types, and mobile-optimized ad tags for mobile web and applications.
Mobile revenue optimization
The Google AdSense and AdMob networks are integrated to help maximize your mobile ad revenue for your mobile web and application inventory. Built-in SDK mediation will help optimize your third-party ad networks.
Sell more video
Dive into selling video ads on your site’s video content with DFP Small Business.
Comprehensive video ad creative management
Show pre-roll, post-roll, and mid-roll streaming ads, as well as overlays and companion creative sets. Create a viewer-friendly ad experience with an optional skippable ad format.
Video ads for all environments
Built-in hosting and transcoding for video ad assets into a variety of formats that play across multiple screens, including mobile devices.
Simple workflow with trusted partners
An integration with established video platforms makes it simple to start selling video ads.
Make the most from every stream
Minimize costs and headaches
Pay no ad serving, hosting, maintenance, or bandwidth costs.
Free ad delivery
There's no software to install or hardware to maintain. Fully supported by Google so you don't have to worry about manual system updates or downtime.
Ad delivery powered by Google
Ad serving powered by Google's fast and reliable infrastructure. Seamless access to Google's suite of ad serving solutions and a modern API to meet your needs as you grow.
Hosted and powered by Google's fast and reliable infrastructure.
A modern, web-services API and focused developer support streamlines integration and promotes third-party platform innovation.
Access to premium features
Upgrade easily to DFP's premium solution at any time, ensuring that the DFP platform will continue to meet your needs as your business grows.