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Case for Search - Public Websites
Bad search is the problem...
"[With
the Google Search Appliance] our users have a better experience
on our site, and we have a better experience managing search."
Mark Irwin,
VP Operations
Discovery Communications |
No matter how many web pages your site contains, users
rely on search to find the products, services and information of interest
to them. They most likely used a search engine to find your site, and
82% of the time visitors use site search once they get to your site
to find the information they need.1
As the quality of web search has improved, expectations
for search have increased significantly. Unfortunately, most sites
don’t meet these high expectations for search: 85% of site searches
don’t return what the user sought, and 22% return no results
at all.2,3
Google search is your solution.
If poor search is the problem, Google search
is the solution. By making site information easy to find, the Google
Mini and Google Search Appliance can increase sales and reduce customer
support costs. Effective site search:
- Boosts browsing-to-buying conversion rates
- Drives offline sales by connecting users
to products and information quickly and easily
- Reduces customer service costs by connecting
users to support information
- Cuts cost per support contact by enabling customer support
representatives to find answers faster
- Grows order size and purchase frequency
- Helps users find products that navigation
alone might have missed
- Enhances cross-sell and up-sell opportunities
- Increases visitor page views and
visit lengths by helping them find the information they want
But why take our word for it? Check out some of the results our customers
have found:
- Toolfetch: “The number of searches on Toolfetch.com
is up 30% since the new search application was added, and sales are
up 15%.”
- Iron
Speed: “After two months, the number of technical support cases
are 40% lower than before, and our customers are happier because they
can get answers instantly without having to wait for support to reply.”
- The
Nation: "We were sold on the Google Mini after ten minutes, purchased
it online via credit card, installed it in a few hours and had it live
on our site within the week. The quality and relevance of the search
results delivered by the Google Mini are vastly superior to those delivered
by our prior free search software.”
- Discovery Communications: “The number
of daily searches has grown 70%, based on the value of searching with
Google.”
Read more Google customer success stories:
Learn why Google is your ideal
search partner.
1. Forrester Research
2. Jupiter Research
3. IDC
4. Jupiter Media Metrics |