Cardinal Path is a fusion of Webshare, VKI Studios and PublicInsite, three leading forces in online marketing and digital intelligence professional services. Together, we combine the expertise of two 2011 WAA Awards of Excellence finalists and a staff of 50+ well known authors, sought after speakers and thought leaders. Cardinal Path is a Google AdWords, Analytics, & Website Optimizer Certified Partner & Seminar Leader, as well as an Urchin Certified Partner, Apps Reseller, & NonProfits Provider