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Professional Services:

The Quest for Knowledge Sharing

Wednesday, September 19th
1:00-2:00 pm PDT

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Professional Services Firms: The Quest for Effective Knowledge Sharing

Professional services firms are in the business of selling expertise. This is true of all types of professional services firms, regardless of practice area, such as accounting, advertising, architecture, design, engineering, IT and management consulting, or law.

In order to excel at selling and delivering expertise, most firms focus on hiring the best people and developing intellectual capital - internal knowledge unique to their firm. However, the ability of firms to share this intellectual capital broadly across the firm so professionals can use it when they need it has been challenging. Broadly speaking, professional services firms have complicated the problem of knowledge sharing by focusing on building knowledge management systems -- whose scope has become too broad over the years and whose maintenance has been expensive. Lack of good knowledge sharing has resulted in practice professionals spending more than half of their time simply finding and gathering information.

A new paradigm is emerging -- Search. universal search is a simple and effective way of searching through all of the enterprise information so that professionals can access the exact information when they need it. Google's user-friendly search technology has been adapted to the business world so that end-user professionals can search through company information, reports, and intellectual capital just as easily as they search at Google.com.

Many successful professional services firms have already adopted Google Enterprise' technology, including large, Fortune 500 firms as well as mid-market firms. Customers include Pioneer Investments, Akin Gump Strauss Hauer & Feld, LLP, The Linde Group, FindLaw, Lightbulb Press, and Wild Website Design.