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Business Education

Teach Your Students Office Skills

View a presentation on how to provide your students with free word processing, spreadsheets, and web pages. They can get to their documents from anywhere that they can access the Internet: the computer lab, home, the library, and so on. Learn more about Google Apps Education Edition’s communication, collaboration and publishing tools.

Show Your Students How To Use 'Everything Google'

Watch this presentation on how to enhance your classroom with more than 30 products that Google offers, almost all of them for free. Perhaps it’s not “everything” Google, but everything we could cover in 12 minutes.

Marketing and Advertising Education

Show Your Students How to Advertise Their Business When People Are Searching for It

Isn't it great when customers come to you? Imagine teaching your students to get new customers by publishing ads on search engines. This is a skill for which employers are looking - and it’s easy to teach. Use this presentation, Introduction to Keyword Advertising - A Critical Skill for Business Students (.5 MB) to teach your students search-engine marketing in one lesson. Slide notes (.6 MB)

Teach Your Students About Web Analytics - A Crucial Tool for Marketers

Google Analytics is a tool for gathering useful data about your websites, customers and ads – and it’s free. ‘Web analytics’ software shows marketers how users found their site and what they do while they’re there. By skillfully analyzing reports, a marketer can increase her return on investment. Use this presentation, Google Analytics - A Powerful Tool for Marketers (1.6 MB), to introduce your students to this important software tool.

Teach Your Students How to Use Google to Do Market Research

Show your students this recorded presentation on how to conduct market research using Google products such as Google Trends, Page Creator, and Google AdWords.

Marketing & Advertising Textbook

Google AdWords is the fastest growing form of advertising in the industry. Give your students hands-on advertising skills and teach online advertising with the official textbook from Google! Order your copies of 'Marketing and Advertising Using Google' and have your students begin their online-advertising portfolio today. You can get a free copy now by downloading the PDF (3.5 MB).

Introduce Your Students to New-Media Advertising on the Internet

The Internet has become a powerful tool for marketers to promote their brands in a variety of new ways (like gadget ads). Use this presentation, Introduction to New Internet Media Advertising and Tools (2.4 MB), to teach your students about these developments.

Learn How Google Is Changing Advertising

Google is bringing the power of targeted advertising to traditional forms media, like radio, TV, and newspapers. And Google is making it easy for small advertisers to buy these ads without complicated negotiations and using efficient, auction-based pricing models. Learn about what Google is doing by looking at the What's New with Google for Marketers presentation (1 MB).

Are you an educator but not a business educator? Check out Google for Educators.

We want to hear your feedback. Email us at: businesseducatorsfeedback@google.com.