Campaign Toolkit
Google Analytics: Optimize your campaign's website by understanding how people find and interact with it.
- Use Google Analytics to improve site design and turn more visitors into donors, supporters and volunteers.
- Engage your community by learning how to drive targeted traffic to the right resources.
- Use Analytics with your online advertising efforts (with Google AdWords) to measure the effectiveness of your outreach ad campaigns.
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Login to AdWords and click the Analytics tab or visit www.google.com/analytics. |
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Click 'Sign up now.' You may be asked to sign in to your Google Account or to create a new Google Account login if you don't already have one. |
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List the website you'd like to track, and enter your contact information. |
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Add the tracking code to your site. You'll need to copy and paste this HTML code into each page of your site. |
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If you want to track how visitors get to a certain page like a volunteer signup form or a donation page, create goals and funnels. You might also want to track donations made through your site. |