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Floating an Idea: Would P&G Sell Ivory Soap?
P&G is planning to clear out weaker performers to focus on 70 to 80 brands that account for almost all its revenue and profit.
Procter & Gamble Is Going To Put Duracell Up For Sale  Business Insider
Could Duracell, Braun and Ivory be on P&G's chopping block?  Fortune
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5 P&G execs best positioned to become CEO
Tucked away in the fine print of just-delivered annual financial reports are clues that may help answer a tantalizing question: Who might become Procter & Gamble's next CEO? Chief executive A.G. Lafley returned to the big office from retirement last ...
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Report: P&G likely to shed Braun, Duracell
A Reuters report published this week says Duracell and Braun are the two biggest businesses Procter & Gamble will likely shed as it starts the process of eliminating between 90-100 brands from its portfolio.
P&G's Take on Targeting China's Fast-Changing Consumers  AdAge.com
"P&G will sell Braun and Duracell"  Retail Detail Europe
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Procter & Gamble plans to shed up to 100 brands
P&G Chief Executive Alan Lafley told analysts Friday that the company would streamline to focus on 70 to 80 brands, which were responsible for about 90% of the company's recent sales and 95% of profit.
Procter & Gamble to Streamline Offerings, Dropping Up to 100 Brands  New York Times
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The wisdom of less: How Procter & Gamble can grow by shrinking
After more than a decade of widespread expansion, picking up everything from beauty products to razors to batteries, Procter & Gamble announced last week that it was going to prune more than half its brands in an effort to grow. CEO AG Lafley said the ...
Procter & Gamble Is Kissing Most of Its Brands Goodbye  DailyFinance
With P&G, How Many Brands Is A Brand Too Far?  Forbes
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5 P&G executives in position to become CEO
Tucked away in the fine print of just-delivered annual financial reports are clues that may help answer a tantalizing question: Who might become Procter & Gamble's next CEO? Chief executive A.G. Lafley returned to the big office from retirement last ...
P&G's Problem Isn't Too Many Brands; It's a Dated Business Model
J.M. Smucker (SJM), buyer of P&G's Jif peanut butter, Crisco shortening, and Folgers coffee, has had nearly 50 percent sales growth since 2009.
P&G Brand Culling Could Affect Marketing Agencies  AdAge.com
Procter & Gamble is REALLY Cleaning House  Business 2 Community
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P&G's Plan to Ditch Half Its Brands Is Not as Strange as You Think
Procter & Gamble's (PG) recent announcement that it will shed nearly 100 brands signals a dramatic change in strategy: Less is more.
For the brands that P&G sheds, this is the start of a stronger chapter  Marketing Week
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Why Procter & Gamble Could Outperform This Sub-Industry Peer
In this article, we're focusing on Procter & Gamble (NYSE:PG) and assessing its strengths and weaknesses in comparison to Estee Lauder (NYSE:EL).
Insider Selling: Filippo Passerini Sells 2800 Shares of The Procter & ...  WKRB News
Company Update: The Procter & Gamble Company (NYSE:PG) � P&G to ...  Jutia Group
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The Marketers' Guide To Buying An Old P&G Brand
The consumer packaged goods giant will shed about 100 brands in order to focus more acutely on its bigger-selling products, thereby creating a pu-pu platter of household-name brands that private equity firms or other companies may want to gobble up for ...
No Brands are Safe as Lafley Takes Apart P&G to Rebuild It  brandchannel.com
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