Nike Inc. (NKE) (NKE) has released shoes and wristbands this year that allow athletes to track their performance. Now it's planning to put sensors on soccer balls and other equipment to offer data to players of team sports.

Adidas AG (ADS.XE) Thursday lifted its full-year profit forecast as it bucked an otherwise weak sportswear sector to post strong second-quarter profit, with sales bolstered by its sponsorship of this summer's Olympic Games and Euro 2012.

For years, China's increasing affluence fueled surging sales for consumer companies. That boom is waning as slower spending translates into inventory overloads, discounting and losses for some brands.

Coach, Inc. (NYSE:COH) today reported sales of $1.16 billion for its 4th fiscal quarter ended June 30, 2012, compared with $1.03 billion reported in the same period of the year prior, an increase of 12%.

Several Nike Inc. sponsored Olympians have begun speaking out against an International Olympic Committee rule that prohibits them from promoting their sponsored brand during the Games.

Nike Inc. on Wednesday released a new ad campaign, posted on YouTube, called "Find Your Greatness" that focuses on athletes in towns around the world named London, including the wrestling team of the London (Ohio) Red Raiders.

NIKE, Zacks cut shares of NIKE (NYSE: NKE) from a neutral rating to an underperform rating in a research report sent to investors on Thursday morning.

NEW YORK (MarketWatch) - Shares of Under Armour Inc. surged 9.1% Tuesday as the athletic-gear maker reported a better-than-expected second-quarter result and raised its outlook, suggesting expansion into new categories beyond synthetic shirts ...

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July 18, 2012|Andria Cheng. NEW YORK (MarketWatch) -- German sneaker maker Puma (DE:pum) saw its stock fall 5% on Wednesday after the company issued disappointing profit outlooks on slowing business trends in Europe.