But thanks to a change in the controversial "Rule 40", now brands that aren't official paid sponsors can also benefit from the games' marketing potential, giving smaller companies such as Under Armour (NYSE: UA) (NYSE: UA-C) a major opportunity.
Under Armour Inc. (NYSE:UA) released Q2 earnings report yesterday at the close of market session. The company's earnings were in line with consensus, which Piper Jaffray analyst, Erin Murphy believes is an achievement in itself.
As Under Armour was busy growing revenues 28% during last quarter despite some headwinds from the Sports Authority liquidation, the fitness apparel company decided to spend record amounts on college deals.
The stock's price moved below its 200 day moving average of $39.93. The stock is currently trading up its SMA 50 of $39.67. Under Armour, Inc.'s (UA) EPS growth ratio for the past five years was 43.80% while Sales growth for the past five years was 30.10%.