Market capitalization is an important data point for investors to keep an eye on, for various reasons. The most basic reason is that it gives a true comparison of the value attributed by the stock market to a given company's stock.
Workers at fast food retail giants such as McDonald's Corporation (MCD), Burger King Worldwide Inc (BKW), Yum! Brands, Inc.'s (YUM) KFC, and The Wendy's Co. (WEN) have planned for the seventh protest across 150 cities in the US on September 4.
The recent scandal, which involved Shanghai Husi selling expired meat, had a tangibly negative impact on Yum! Brands' KFC Corp. and Pizza Hut Inc. operations in China, but the restaurant giant is trying to rebuild consumer confidence in the company.