In the long term, as the Chinese economy recovers and the Chinese consumer forgets about the OSI scandal, Yum Brands operating margin should increase 2-3%, and EPS growth should accelerate back to the 17-18% pace.
Creed's mark on Taco Bell Corp. has been sizable since being named CEO of that Yum subsidiary in February 2011. He oversaw the most notable new menu platform in a decade, the Doritos Locos Taco, in 2012.
Market capitalization is an important data point for investors to keep an eye on, for various reasons. The most basic reason is that it gives a true comparison of the value attributed by the stock market to a given company's stock.