Oracle (NYSE:ORCL) is buying Datalogix, a top provider of data used to link online ad campaigns with offline purchases. Terms are undisclosed, but the price is likely substantial - Datalogix has raised over $85M over its lifetime, and was reportedly weighing ...
Oracle Buys Ad-Analytics Firm Datalogix
Wall Street Journal
Oracle Acquires Datalogix, Adding Even More Data Muscle
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