Abercrombie & Fitch was �the brand of the moment� a decade and a half ago. Sales of its preppy clothes had jumped into the billions, teens had ranked it as the sixth coolest brand, and its newly launched surfer-lifestyle line, Hollister Co.
Abercrombie & Fitch removing logo from its clothes
New York Daily News
Abercrombie to Remove Logos From Most Clothing
Wall Street Journal
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