Brightcove Inc., (Brightcove) is a provider of cloud-based solutions for publishing and distributing professional digital media. The Company provides solutions to media, retail, technology and financial services companies, as well as governments, educational institutions and non-profit organizations. Its products include Brightcove Video Cloud and Zencoder Media Processing Service. Brightcove Video Cloud (Video Cloud), the Company�s flagship product, is an online video platform. As of December 31, 2012, the Company had 6,367 customers in over 60 countries. In August 2012, the Company acquired Zencoder Inc., It generates revenue by offering its products to customers on a subscription-based, software as a service (SaaS) model. On February 27, 2013, the Company discountinued its App Cloud platform. In February 2014, Brightcove Inc completed its acquisition of Unicorn Media, a provider of cloud video ad insertion technology.