Brightcove Inc., (Brightcove) is a provider of cloud-based solutions for publishing and distributing professional digital media. The Company provides solutions to media, retail, technology and financial services companies, as well as governments, educational institutions and non-profit organizations. Its products include Brightcove Video Cloud and Zencoder Media Processing Service. Brightcove Video Cloud (Video Cloud), the Company�s flagship product, is an online video platform. As of December 31, 2012, the Company had 6,367 customers in over 60 countries. In August 2012, the Company acquired Zencoder Inc., It generates revenue by offering its products to customers on a subscription-based, software as a service (SaaS) model. During the year ended December 31, 2012 the Company�s customers have used Brightcove Video Cloud to deliver an average of approximately 699 million video streams per month. On February 27, 2013, the Company discountinued its App Cloud platform.