Lot78 Inc. designs, markets, distribute, and sell apparel under the brand name Lot78 to fashion-conscious consumers on four continents, including North America, Europe, Asia, and South America. The Company seeks to be trend setting in the design, marketing, distribution and sale of luxury street apparel. Its current collection is a full men’s and women’s contemporary ready-to-wear line which includes leather jackets, t-shirts, sweats, knitwear, accessories, jeans, chinos, and wool coats. The Company operates in three distinct but integrated segments: Wholesale, Consumer Direct and Core Services. The Company’s Wholesale segment sells its products to high-end global department stores, specialty retailers and boutiques; Its Consumer Direct segment consists of e-commerce sales through its branded website located at www.lot78.com; and its Core Services segment provides product design, distribution, marketing and other overhead resources to the other segments.