Celcom (Malaysia) Berhad trades ringtones for ringgits. The company is the second largest provider of wireless voice and data communications services in Malaysia. It serves about nine million consumer and businesses customers and provides international roaming network access in about 100 countries. Celcom uses partnerships with global communications and technology providers to expand the range of services available to its customers. The company has product and marketing agreements with international mobile provider Vodafone, Google, and Malaysia's top bank Maybank. Celcom is a subsidiary of Malaysia-based mobile telecommunications and consulting holding company Axiata Group.