Bensussen Deutsch & Associates (BDA) is ready for a promotion. Specializing in promotional merchandise, the marketing services agency helps clients launch new products, announce a new identity, generate traffic at trade shows, or just build their brand with consumers and employees. The company's products include branded uniforms and clothes, marketing materials, and other knick-knacks. The company also maintains a consumer products division that produces toys and candy, turning licensed brands and names into consumer merchandise. BDA commenced its merchandise-based marketing career in 1984, and its client list has included such prominent companies as Bank of America, Dell, Boeing, and FedEx.