This company helps marketers score points with consumers. MyPoints.com provides direct marketing and online advertising services to a wide range of consumer products and services companies. It has millions of members in its opt-in database and operates a rewards website where members can gain loyalty points for shopping online. Registered users can redeem their points for gift cards and merchandise. MyPoints also designs customer marketing and loyalty programs for other corporate clients. Each year, it markets more than 75 advertisers' products to its network of MyPoints members. The company is owned by United Online .