This business tries to catch the eye of people on the move. CBS Outdoor International is one of Europe's leading out-of-home advertising companies. The firm displays advertising on billboards, transit shelters, buses, rail systems (in-car, station platforms, and terminals), mall kiosks, retail stores, and stadium signage. Previously known as Viacom Outdoor International, the company became CBS Outdoor International in 2007. In 2013 an affiliate of Platinum Equity acquired the assets of CBS Outdoor International from CBS. The company will continue to operate as CBS International for now.