Sift Group helps customers separate the wheat from the chaff to build B2B Web communities. The company's core business is in developing online communities (more than 20) and social media tools products and services such as websites, email publications, business advice, and industry events. It serves industries such as accounting and finance, customer management, human resources, IT, marketing, and the public sector. Its SiftGroups business consulting unit also focuses on not-for-profits and member organizations. Founded in 1996, the company serves such clients as BT, KPMG, Lloyds, Microsoft, Vodafone. Principal shareholders are co-founder and CEO Ben Heald, Elderstreet Capital Partners, and Kings Arms Yard VCT.