Ask your Celtic friends why they smell terrific, and they're liable to answer "Buth-Na-Bodhaige." Buth-Na-Bodhaige (Gaelic for The Body Shop) does business as The Body Shop USA and is responsible for overseeing the stateside retail operations of The Body Shop, a branch of the UK-based company, The Body Shop International. In the US, The Body Shop sells nature-inspired cosmetics, as well as skin and hair care products through 300-plus company-owned and franchised shops. It also sells its products through an online website. Buth-Na-Bodhaige was founded in 1976. Its parent, The Body Shop International, is a subsidiary of L'Or�al, one of the world's largest cosmetics groups.