Simplicity Pattern, a subsidiary of Conso Products Company, is a home-sewing and craft pattern giant. It designs, manufactures, markets, and distributes patterns for apparel, home decorating, crafts, and clothing accessories. Simplicity's patterns are marketed under the brand names It's So Easy, New Look, and Simplicity. Patterns include a list of required materials, a guide for cutting fabric, and step-by-step instructions. The company's patterns are distributed to some 8,000 retail locations worldwide. Simplicity has operations in Australia, Canada, the UK, and the US.