The name is the game at Brand Institute. Specializing in the pharmaceutical industry, Brand Institute provides business consulting services in the areas of branding, market research, and design (logos, brochures, and packaging). Clients have included GlaxoSmithKline, Eli Lilly, and Pfizer. The company also serves other industries including consumer products, media, and automotive. Its Drug Safety Institute subsidiary provides risk assessment and drug safety issues related to product naming, labeling, and packaging (ensuring new product names and packaging aren't too similar to existing medications). Established in 1993, Brand Institute has offices in 10 North American cities and four overseas locations.